Enabling a New World of Contextually Relevant Marketing
At StrongView, we believe context is the future of online marketing. To be successful today, marketers must understand their audience in a much deeper way, and apply new insights to foster continuous engagement with their customers. We call this contextual approach “Present Tense Marketing,” and it’s the cornerstone of everything we do.
Not only has this unique approach helped our clients engage their customers in new and innovative ways, but it also helped us get cited as a leader in The Forrester Wave™ Email Marketing Vendors, Q3 2014 from Forrester Research, Inc.
Our Present Tense Marketing approach stems from a belief that consumers have changed. They have much higher expectations for the messages they receive from brands and reward those that provide them with better experiences. Present Tense Marketing helps brands uncover and act on insights to enable those experiences through more effective marketing.
How do we do it?
We provide marketers with the technology, services and know-how to develop and manage contextually relevant marketing programs. We start with an enterprise-class email marketing platform that is second to none, and extend it with a cross-channel campaign designer that lets marketers weave in social, mobile, web and display-ad elements to create an automated lifecycle experience for their customers.
But technology without know-how is … well … just technology. We bring our technology to life with an expert services team that offers strategy, creative and program execution services for marketers who need a little (or a lot of) help.
In addition to our unique contextual approach to email, StrongView has a fundamentally different model from other marketing platform providers that offers the following advantages:
Cross-Channel Marketing Orchestration
All top-tier ESPs claim they have solutions for email, mobile, social and other consumer marketing channels, but most of the time that means operating a series of individual messaging silos. StrongView enables true-cross-channel marketing orchestration to easily coordinate campaigns across all customer touch points.
Drag-and-Drop Lifecycle Marketing
Lifecycle marketing functionality is only as good as a marketer's ability to use it without the need to leverage the IT team or outsource additional support. StrongView’s innovative lifecycle campaign designer lets enterprise marketers easily create, test and deploy multi-step cross-channel lifecycle programs, fully optimized in real-time based on customer engagement.
Direct Access to Enterprise Data
When it comes to data access, don't settle for anything less than real time. StrongView offers direct connections to legacy CRM solutions, external data feeds and other data sources to enable real-time access and reintegration of customer data. With our flexible data model, you can finally get access to all of your upstream systems.
Unprecedented Customer Insight
Consumer interaction data – opens, clicks, page views, likes, display impressions and the like – is growing by the minute, yet its potential remains largely untapped by marketers. To tap the value of this data, is must be combined with traditional CRM and third-party data. Only then can it reveal new insights, and more specifically, consumer context. That’s why we created StrongView InteractionStore. It enables you to blend unlimited cross-channel interaction data with relevant activity, environmental or independent event data to understand a customer’s current state, and then easily act on that insight with StrongView Message Studio.
Dedicated Systems: A Better Approach for Your Business
Your mom always told you that it’s nice to share. That’s great for kids, but not for businesses. With StrongView, every client gets their own dedicated system in the cloud. In addition to providing complete isolation between you and other clients, having a dedicated system means better performance for your business. With our unique approach, you get faster application response times, guaranteed delivery of messages when you want them and lightning-quick analytics on running programs.
StrongView offers brands the widest array of purchase options for maximizing the ROI of their marketing investment. From a perpetual license with fixed fees for unlimited messages to competitively priced subscription pricing, we provide pricing options that no other provider can offer. This allows marketers to optimize their budget spend towards things that add value to their programs, like analytics, strategy and creative.