Email

Email Marketing
Becomes Contextual

About Email & Cross-Channel Marketing:

Reach your customers with contextually relevant messages on the channels that work best. Message Studio is an enterprise-grade, cross-channel campaign management platform that puts unprecedented power into the hands of marketers to automate and optimize successful contextual marketing programs driven off of real-time data.

Key Benefits:

  • True Contextual Marketing. Nurture more profitable customer relationships with messaging relevant for each individual’s current context.
  • Drag-and-Drop Marketing Automation. Easily design, proof, automate and continuously test and optimize multi-stage, cross-channel lifecycle marketing programs.
  • Scale and Reliability. Deliver millions of personalized emails in minutes to ensure that offers arrive when they are most relevant.

CAMPAIGN MANAGEMENT

EASILY MANAGE CROSS-CHANNEL MARKETING CAMPAIGNS FROM ONE CENTRALIZED SYSTEM

Create, personalize, test, launch and optimize highly relevant, cross-channel campaigns with an intuitive interface that blends ease-of-use with advanced functionality. Dramatically reduce the time it takes to design and launch campaigns using dynamic content and streamlined workflows, enabling you to spend more time on strategy and other activities that move the needle. Plus, organizational and role-based permissions allow you to centralize all triggered, lifecycle and batch campaigns on one system—providing you with a global view into the impact of every message sent to your customers.

Features & Benefits

  • Effortless content authoring
  • One-time, recurring and lifecycle campaigns
  • A/B split and multi-variate testing with real-time optimization
  • Rules-based dynamic content, social- sharing and mobile device viewing

LIFECYCLE MARKETING

DESIGN, AUTOMATE, TEST AND OPTIMIZE POWERFUL MULTI-STEP PROGRAMS WITH DRAG-AND-DROP EASE

Design powerful multi-step communication flows using an intuitive, drag-and-drop interface. Embrace contextual marketing with continuously updated cross-channel marketing programs leveraging an unlimited understanding of a customer’s current state. Drive more value from your programs and increased customer lifetime value with real-time path optimization capabilities, ensuring delivery of highly relevant and anticipated communications. Plus, because everything can be fully automated, you can finally spend less time on mundane tasks and more time on optimizing your customer engagements.

Features & Benefits

TRANSACTIONAL EMAIL

LEVERAGE THE MARKETING AND BRANDING POTENTIAL OF TRANSACTIONAL AND TRIGGERED MESSAGES

Transform your generic, plain-text transactional and triggered emails into highly branded and personalized messages that boost your bottom-line. Add targeted content or relevant cross and up-sell offers to transform your transactional messages into an important part of your email revenue stream. Extremely reliable and flexible, StrongView's Transactional Email solution works seamlessly with your existing e-commerce system to dynamically create customized messages that reflect your company’s identity and relationship with the customer. Real-time reporting and tracking gives you greater visibility into performance and delivery metrics of your transactional email alongside your traditional email marketing programs, allowing you to better understand the key drivers across your email marketing touchpoints.

Features & Benefits

StrongView maximized the ROI and performance of our entire portfolio of email marketing programs.

Lincoln Barrett
VP of Guest Marketing, IHG (InterContinental Hotels Group)

 

REPORTING AND INSIGHTS

GAIN INSIGHTS INTO KEY PERFORMANCE METRICS

Gain actionable insights into how your cross-channel marketing programs are performing with powerful, user-friendly data visualizations and interactive reporting. In addition to in-depth engagement and deliverability reports, StrongView makes it easy to slice and dice the data to get to the metrics that matter for your business. Access dozens of standard reports or easily create reports with custom criteria to fully understand the performance of your programs and identify key drivers of success.

Features & Benefits

DATA INTEGRATION

REAL-TIME CONNECTIVITY TO ALL OF YOUR DATA

Go beyond profile data and leverage cross-channel interactions, device type and environmental data to gain a deeper understanding of your customers and foster better customer engagements. StrongView's unique technology platform makes it easy to integrate directly with your existing data assets as well as add new data streams for real-time targeting and personalization. Finally put all of your data to work, knowing that advanced de-duplication, data hygiene and security capabilities keep your information current, accurate and safe.

Features & Benefits