Email

Engaging Today’s Mobile
Consumer

About Mobile Marketing:

With most consumers now sporting a smartphone and over 50% of commercial email being read on a mobile device, it’s important to have a mobile strategy that enables you to effectively engage on-the-go customers. StrongView’s comprehensive mobile solutions offer everything you need to embrace today’s mobile consumer.

Key Benefits:

  • Interactive SMS Messaging. Easily create stand-alone SMS communications or orchestrate cross-channel conversations to drive a whole new level of engagement.
  • Mobile-Optimized Email. Dynamically optimize your email communications so they look as amazing on a smartphone or tablet as they do on a desktop – and perform just as effectively.
  • Performance Reporting by Device. Quickly understand the platforms and devices being used to engage with your brand.

SMS MESSAGING

BOOST LIFECYCLE MARKETING RESULTS WITH AUTOMATED, REAL-TIME MOBILE CONVERSATIONS

Adding SMS messaging to your marketing mix can be an extremely effective way to communicate valued time-sensitive information to consumers and keep them engaged with your brand. With over 80% of consumers owning a mobile phone and 85% of them sending and receiving text messages, the time is now to integrate SMS messaging into your email marketing programs, and begin delivering personalized messages that drive customer engagement, conversions, and long-term loyalty.

Features & Benefits

  • Real-time inbound and outbound SMS programs
  • Automated SMS alerts
  • Full integration with Message Studio for interactive cross-channel programs
  • Real-time tracking and reporting at program and keyword levels
  • Global support in over 190 countries

PUSH MESSAGING

ENGAGE MOBILE APP USERS AT THE OPTIMAL TIME AND PLACE FOR CONVERSION

Push messaging enables marketers to advance dialog and engagement with their customers at contextually relevant times and locations via their most accessible devices. Marketers can now build stronger relationships through a powerful permission-based channel that can effectively deliver content to customers during key moments of decision. Before marketers can fully reap the benefits of push messaging, they first need to make it part of a comprehensive and integrated cross-channel marketing strategy.

Features & Benefits

  • Drive customers to your mobile app to mobile brand engagement
  • Amplify cross-channel campaign effectiveness
  • Expedite timeframes for direct response
  • Increase worth of mouth marketing and social sharing

Mobile-Optimized Email

DYNAMICALLY OPTIMIZE YOUR EMAIL FOR ANY DEVICE

The majority of consumers are now reading email on a smartphone or tablet. It is imperative that your emails are fully optimized for these devices so they look great, and perform flawlessly. Email that does not display correctly is usually deleted, killing performance and ultimately reducing revenue. StrongView is an expert in the latest responsive design techniques and other types of mobile optimization, ensuring your audience is always able to engage with your email communications, regardless of their channel of preference.

Features & Benefits

  • Ensure relevant clickable content on mobile devices, including iOS and Android
  • Automatically adapt screen width with elastic layouts and hide backgrounds to load messages quickly
  • Automatically increase font size on mobile devices

MOBILE ENGAGEMENT REPORTING

QUICKLY VIEW HOW YOUR CAMPAIGN PERFORMANCE METRICS BREAK DOWN BY MOBILE DEVICE

Most marketers have no idea what percentage of their email communications are being read on mobile devices. With StrongView’s integrated Mobile Device Reporting, you no longer have to be in the dark. Easily see which mobile devices, tablets, mail clients and web browsers your customers are using to engage with your email marketing messages.

Features & Benefits

  • Break down engagement metrics by device, mail client, and web browser
  • Easily trend desktop, mobile device, and tablet engagement metrics
  • Distinguish engagement between mobile and tablet devices

MOBILE MESSAGE RENDERING

EASILY TEST HOW CAMPAIGNS WILL RENDER ACROSS MULTIPLE MOBILE, DESKTOP, AND WEBMAIL CLIENTS

Verify that your links and images work, validate your code, and visually ensure the construction of your message through an extensive range of mobile, desktop, and webmail screenshots. With this powerful tool, you can take proactive steps to correct any issue with your email template prior to launch, allowing you to properly safeguard your brand and message.

Features & Benefits

  • Test mobile device rendering and fix any issues prior to launch
  • Ensure an optimal user experience on an extensive range of mobile devices, email clients, web browsers, and operating systems

We were searching for new ways to engage our customers in a marketing dialogue, and StrongView's SMS capabilities give us a great way to reach them in the airport.

Crissy Davis
Director of CRM and Loyalty, Frontier Airlines