Blog

Digital Marketing Insights Blog

Are You Prepared for the Mobile Tipping Point?

We’ve been talking about mobile for several years and for good reason. Mobile is chipping away at desktop engagement and many brands still aren’t meeting critical customer...

4 Ways to Connect With Consumers During the Holiday Returns Hangover

Black Friday and Cyber Monday have come and gone. The frenzy of price-cutting and promotions can mercifully, end. But now what? Tis the season of the holiday gift return. Just as...

A Look Back on My Five Favorite Email Topics in 2015

Another year has passed and still, email remains a stronghold among marketing channels with a high return on investment and increasing portability as the only universal app.  No,...

Five Signs Your Brand Isn't As Omnichannel As It Should Be

You’re in your doctor’s waiting room, browsing for flights to Los Angeles on your phone. You’ve logged in and found a flight that you want to book, but before you can reach for...

Does a Click Represent Engagement?

The awesome part of being in the digital age is that every interaction leaves a trail of data exhaust.  This can be a double-edged sword though. For example, there’s currently...

Marketing’s Golden Ticket: Maximizing Hyper-relevant Mobile Moments

Here we are, deep in the fast-moving holiday buying season, and mobile is looking like it will be the winner of the golden ticket. The marketer’s mantra moving forward will be maxim...

Capitalize on the Success of Email and Mobile

Both email and mobile proved to convert a staggering amount of sales on Black Friday.  According to Custora, email drove the most online conversions out of all possible marketing...

More Than Ever Before, Holiday 2015 is Omnichannel

What a fantastic time to be a marketer! As we hit the shopping season and 2015 winds down, there is increasing evidence about the impact of omnichannel marketing. Merriam-Webster...

Giving Thanks to Email

During this time of year, I reflect on all that I am grateful for in my life. Closely behind my gratitude for family and friends, is my fulfilling career in email marketing....

The Four Keys to Marketing Success in 2016

As we embark upon Q4 2015, marketers are poised to begin 2016 with more opportunity than ever to enhance moments and activate audiences. Today’s hyper-connected consumers expect...

Retail Email Strategies to Help You Survive November

On your mark…get set…go! The holiday season is officially here and email marketers everywhere are already feeling the pressure of the season, which is much like sprinting a...

This One Simple Digital Marketing Trick Will Alienate Your Customers

We've all seen them. You're browsing Facebook or your favorite media site, and you are soon confronted by a series of banner ads that are making impossible claims to snag your...

The Four Ghosts Still Haunting Email Marketing

In recent years, email has experienced quite an evolution. There’s been a seismic shift, made possible by innovation and astute strategies in email marketing. Even with this shift,...

Go Live! The Top 5 Open-Time Personalization Testing Opportunities

The inbox has become more dynamic and innovative than ever over the past few years. As of 2014, one in five marketers had already used open-time personalization, with another 61% expr...

StrongView and Selligent Unite to Take Contextual Marketing Global

Contextual marketing isn't a fad; it's a fundamental change in how marketers reach out and engage consumers throughout the customer lifecycle. It's about a brand understanding the...

3 Inspirational Holiday Ideas for Emails

Some of the main reasons why I love the holidays are to admire the Christmas tree lights adorning restaurant exteriors, sip delicious creme brulee lattes or eggnog, and spend...

5 Holiday Retail Strategies for October

As we inch closer to the active holiday promotions season, I am continuing the theme of what email marketers can accomplish now to prepare for the holiday season. This October it’s...

Email Interaction: Tell it like it is!

As humans, we deal with yin and yang, good and evil, happy and sad, and now we have … drumroll … Facebook’s “Like” and ”Dislike” buttons! The good always comes with the bad,...

The Marathon Marketing Mentality

The interconnection of marketing and daily life is indisputable. Every day, we are bombarded by new events, new content, new advertisements, and increasingly clever marketing...