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Digital Marketing Insights

Is Email Innovation an Oxymoron? No! Here’s Why

This article originally appeared in ClickZ on June 24, 2014. I hope we all can agree at this point that email is not dead. But is it innovative? All around us, other digital channels...

Boost Performance With Paid, Owned, Earned Media Integration

This article originally appeared in MediaPost on June 19, 2014.  When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining,...

Email Bounce Management Made Simple

Last time I explained what bounce categorization is and how to do it.  So now you might be asking yourself: OK, so now I know that I have hard bounces, some soft bounces and some...

How to Achieve Proper Hygiene – For Your Email Lists

Good list hygiene is essential for email delivery success. The performance of email marketing campaigns is not measured by the number of subscribers in your list; it’s measured by...

Crush Your Post-Summer Marketing Push

This article originally appeared in MediaPost on June 6, 2014. It’s tough to believe Memorial Day has come and gone. And, in just a few weeks, we’ll be at day 182 of the year --...

Quick Guide to Bounce Categorization for Email Marketers

Bounce categorization is the process of deciphering what the non-deliverable report (NDR) sent by the receiving mail server means and how email marketers should respond.  Why is...

It’s 2014 - Why Don’t All Brands Segment?

This article originally appeared in ClickZ on May 27, 2014. Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. In the...

2014 Internet Trends According to Mary Meeker

I’ve followed Mary Meeker’s work since the late 90’s when I was in venture capital and she was the early “Wall Street Champion of the Internet.”  This week she presented her latest...

You've Got (Too Much) Mail

This article originally appeared in MediaPost on May 22, 2014.  Recently I asked someone, what would cause you to unsubscribe from your favorite brand’s email?  His response:...

Email Marketers: Are You Ready For Canada’s New Anti-Spam Laws?

As you are most likely aware, the Canadian Anti-Spam Legislation (CASL) takes effect on July 1stof this year. Are you ready for it? First, you need to determine if CASL applies to...

Want Better Email Deliverability? Here’s a Step-by-Step...

As anyone responsible for email deliverability knows, ISPs use a combination of IP, domain and content reputation in their filtering systems. In order to figure out which type of...

When Onboarding, Focus on Lifetime Value, Not Return on Investment

This article originally appeared in ClickZ on May 13, 2014. Use onboarding or email welcome programs to try to convert customers into loyal customers. But how do you define a loyal...

Integrating Email and Social to Enhance the Performance of Both

This article originally appeared in MediaPost on May 8, 2014. As a marketing strategist, I am intrigued by how “The Voice” leverages digital marketing to generate excitement and...

The 2 Possible Responses to Any Marketing Report

This article originally appeared in ClickZ on April 29, 2014. There are two possible responses to a marketing performance report: "Oh Yeah?" and "So What?" So how should marketers...

Put Some Happy in That Inbox!

This article originally appeared in MediaPost on April 24, 2014. In case you haven’t noticed, happiness is having a major moment. Cropping up all around us are very happy, catchy...

Building and Maintaining Customer Loyalty with Today’s Consumer

This article originally appeared in ClickZ on April 15, 2014.    There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and...

This Spring, Use the Voice of the Customer to Drive Brand Awareness

This article originally appeared in MediaPost on April 10, 2014.   Spring has sprung, and for those of us who suffered through the bitterly cold winter (shout out to our readers in...

This Isn't Your Grandma's Email Marketing

Yes, email has been around for a while, and yes, we all know that in most digital marketing departments it's still the top dog for ROI performance, customer retention and, as it...

Image is Everything

More and more every day, I see evidence that image is everything. We all know that “a picture is worth a thousand words.” According to Wikipedia, this term was first used back in...