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Digital Marketing Insights Blog

Then & Now: Mobile & Email Marketing Predictions

This article originally appeared in MediaPost on October 9, 2014. I love reading those articles that compare 20th century science fiction to our modern world. This week, I stumbled...

Get in the Halloween Spirit with These Marketing Tricks and Treats

This article originally appeared in ClickZ on October 1, 2014.  Hallowed Halloween traditions can teach marketers a thing or two about email marketing best practices. Read on to...

Fall is the Time for Balance in Your Email Marketing Program

This article originally appeared in MediaPost on September 25, 2014.  This week marked the beginning of fall, signaling shorter days, cooler weather, heavier foods and yup… holidays...

Data Must Drive Your 2015 Digital Marketing Planning

This article originally appeared in ClickZ on September 17, 2014. Gathering, analyzing and activating data from your 2014 email marketing programs is critical to optimizing your...

Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options

This article originally appeared in MediaPost on September 2, 2014. Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct...

Your Customer’s Life Is Happening NOW - How Are You Responding?

This article originally appeared in ClickZ on September 2, 2014. Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects...

Anatomy of a Brand Enthusiast [Infographic]

Deepening the relationship between a brand and its customers is the true measure of any successful marketing campaign. Customer understanding traditionally has been centered on...

What is a Marketing Cloud Exactly, and Do I Really Need One?

The phrase ‘marketing cloud’ is everywhere – even if you’re not a marketer, it’s a safe bet that you’ve come across the term more than once by now. Like other buzzwords, the term...

How to Warm Up Your IP Address

Switching email service providers (ESPs), changing data centers or simply adding a new IP address to your outbound email traffic will most likely require you to “warm up” an IP...

Embody the Spirit of Labor Day & Celebrate Your Email Accomplishments

This article originally appeared in MediaPost on August 28, 2014. Labor Day is right around the corner -- a holiday whose origins hark back to the Industrial Revolution of the late...

Email Marketing’s Day in the Sun

This article originally appeared in ClickZ on August 19, 2014. As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How...

Proximity Marketing Coming Soon To Store Near You

This article originally appeared in MediaPost on July 31, 2014. In the spirit of #ThrowbackThursday, let’s take a moment to enjoy Roberta Flack’s "The Closer I Get To You." It’s a...

Where Does Context Live?

This article originally appeared in ClickZ on August 13, 2014.  Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the...

Gmail Unsubscribe is Here to Keep the Inbox Clean

As you may have seen last week, Google announced to the world that they will prominently display an unsubscribe link at the top of their users' inbox, right next to the sender...

Investing in the NEW Information Superhighway

This article originally appeared in MediaPost on July 31, 2014. Remember the term “information superhighway?” It was purportedly coined by Al Gore in 1978 while he addressed a group...

Connecting the Dots to Deliver Context

This article originally appeared in ClickZ on July 22, 2014. The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create...

The Lifecycle Marketing Butterfly Effect

This article originally appeared in MediaPost on July 17, 2014. If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a...

The Forrester Wave™ Email Vendors 2014: When Preparation...

Henry L. Hartman is credited with the quote, "success always comes when preparation meets opportunity.”  Today, StrongView was named a leader in Forrester Research, Inc.'s The Forrest...

Oh Joy, Another Email Is/ Is Not Dead Article, Said No One Ever

Over the years, I’ve read plenty of “Email is Dead” and “Email is Not Dead” articles.  Every once in a while I even come across the “Email is Dead, Long Live Email” variation. And...