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Proximity Marketing Coming Soon To Store Near You

This article originally appeared in MediaPost on July 31, 2014. In the spirit of #ThrowbackThursday, let’s take a moment to enjoy Roberta Flack’s "The Closer I Get To You." It’s a...

Where Does Context Live?

This article originally appeared in ClickZ on August 13, 2014.  Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the...

Gmail Unsubscribe is Here to Keep the Inbox Clean

As you may have seen last week, Google announced to the world that they will prominently display an unsubscribe link at the top of their users' inbox, right next to the sender...

Investing in the NEW Information Superhighway

This article originally appeared in MediaPost on July 31, 2014. Remember the term “information superhighway?” It was purportedly coined by Al Gore in 1978 while he addressed a group...

Connecting the Dots to Deliver Context

This article originally appeared in ClickZ on July 22, 2014. The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create...

The Lifecycle Marketing Butterfly Effect

This article originally appeared in MediaPost on July 17, 2014. If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a...

The Forrester Wave™ Email Vendors 2014: When Preparation...

Henry L. Hartman is credited with the quote, "success always comes when preparation meets opportunity.”  Today, StrongView was named a leader in Forrester Research, Inc.'s The Forrest...

Oh Joy, Another Email Is/ Is Not Dead Article, Said No One Ever

Over the years, I’ve read plenty of “Email is Dead” and “Email is Not Dead” articles.  Every once in a while I even come across the “Email is Dead, Long Live Email” variation. And...

How the Email Market is Changing According to Gartner

In my last post I wrote about David Raab, an analyst with Raab Associates who gave us a nice write-up in his blog about our direction and vision for how marketing is being...

How to Use DMARC to Protect Your Brand

In a previous post I wrote about the 5 W's of DMARC, where I outlined the basics of DMARC (Domain-based Message Authentication, Reporting & Conformance) for email marketers -- what ...

Step 1: Articulate a Proper Strategy. Step 3: Profit!

It’s been a very interesting last few months at StrongView. And that’s saying something, given how fun and exciting the last 18 months have been since I've been lucky enough to...

Gone Fishing

This article originally appeared in MediaPost on July 3, 2014.  Summer is officially here, and with July 4th right around the corner, I’m kicking off the season with a little R&R.  ...

Is Email Innovation an Oxymoron? No! Here’s Why

This article originally appeared in ClickZ on June 24, 2014. I hope we all can agree at this point that email is not dead. But is it innovative? All around us, other digital channels...

Boost Performance With Paid, Owned, Earned Media Integration

This article originally appeared in MediaPost on June 19, 2014.  When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining,...

Email Bounce Management Made Simple

Last time I explained what bounce categorization is and how to do it.  So now you might be asking yourself: OK, so now I know that I have hard bounces, some soft bounces and some...

How to Achieve Proper Hygiene – For Your Email Lists

Good list hygiene is essential for email delivery success. The performance of email marketing campaigns is not measured by the number of subscribers in your list; it’s measured by...

Crush Your Post-Summer Marketing Push

This article originally appeared in MediaPost on June 6, 2014. It’s tough to believe Memorial Day has come and gone. And, in just a few weeks, we’ll be at day 182 of the year --...