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Digital Marketing Insights

Oh Joy, Another Email Is/ Is Not Dead Article, Said No One Ever

Over the years, I’ve read plenty of “Email is Dead” and “Email is Not Dead” articles.  Every once in a while I even come across the “Email is Dead, Long Live Email” variation. And...

How the Email Market is Changing According to Gartner

In my last post I wrote about David Raab, an analyst with Raab Associates who gave us a nice write-up in his blog about our direction and vision for how marketing is being...

How to Use DMARC to Protect Your Brand

In a previous post I wrote about the 5 W's of DMARC, where I outlined the basics of DMARC (Domain-based Message Authentication, Reporting & Conformance) for email marketers -- what ...

Step 1: Articulate a Proper Strategy. Step 3: Profit!

It’s been a very interesting last few months at StrongView. And that’s saying something, given how fun and exciting the last 18 months have been since I've been lucky enough to...

Gone Fishing

This article originally appeared in MediaPost on July 3, 2014.  Summer is officially here, and with July 4th right around the corner, I’m kicking off the season with a little R&R.  ...

Is Email Innovation an Oxymoron? No! Here’s Why

This article originally appeared in ClickZ on June 24, 2014. I hope we all can agree at this point that email is not dead. But is it innovative? All around us, other digital channels...

Boost Performance With Paid, Owned, Earned Media Integration

This article originally appeared in MediaPost on June 19, 2014.  When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining,...

Email Bounce Management Made Simple

Last time I explained what bounce categorization is and how to do it.  So now you might be asking yourself: OK, so now I know that I have hard bounces, some soft bounces and some...

How to Achieve Proper Hygiene – For Your Email Lists

Good list hygiene is essential for email delivery success. The performance of email marketing campaigns is not measured by the number of subscribers in your list; it’s measured by...

Crush Your Post-Summer Marketing Push

This article originally appeared in MediaPost on June 6, 2014. It’s tough to believe Memorial Day has come and gone. And, in just a few weeks, we’ll be at day 182 of the year --...

Quick Guide to Bounce Categorization for Email Marketers

Bounce categorization is the process of deciphering what the non-deliverable report (NDR) sent by the receiving mail server means and how email marketers should respond.  Why is...

It’s 2014 - Why Don’t All Brands Segment?

This article originally appeared in ClickZ on May 27, 2014. Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. In the...

2014 Internet Trends According to Mary Meeker

I’ve followed Mary Meeker’s work since the late 90’s when I was in venture capital and she was the early “Wall Street Champion of the Internet.”  This week she presented her latest...

You've Got (Too Much) Mail

This article originally appeared in MediaPost on May 22, 2014.  Recently I asked someone, what would cause you to unsubscribe from your favorite brand’s email?  His response:...

Email Marketers: Are You Ready For Canada’s New Anti-Spam Laws?

As you are most likely aware, the Canadian Anti-Spam Legislation (CASL) takes effect on July 1stof this year. Are you ready for it? First, you need to determine if CASL applies to...

Want Better Email Deliverability? Here’s a Step-by-Step...

As anyone responsible for email deliverability knows, ISPs use a combination of IP, domain and content reputation in their filtering systems. In order to figure out which type of...

When Onboarding, Focus on Lifetime Value, Not Return on Investment

This article originally appeared in ClickZ on May 13, 2014. Use onboarding or email welcome programs to try to convert customers into loyal customers. But how do you define a loyal...

Integrating Email and Social to Enhance the Performance of Both

This article originally appeared in MediaPost on May 8, 2014. As a marketing strategist, I am intrigued by how “The Voice” leverages digital marketing to generate excitement and...

The 2 Possible Responses to Any Marketing Report

This article originally appeared in ClickZ on April 29, 2014. There are two possible responses to a marketing performance report: "Oh Yeah?" and "So What?" So how should marketers...