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Digital Marketing Insights Blog

Contextual Marketing vs. Personalization

Contextual marketing has quickly become a buzz word in digital marketing, but the industry has lacked a detailed explanation of what it means and how it can be applied to new and...

What My 15-Year-Old Webmail Account Says About Today's Email Marketers

This article originally appeared in MediaPost on February 12, 2015. This month my Yahoo account turns 15. It doesn’t get much use these days — aside from the occasional seed list...

Overcoming Email Reporting Blind Spots

This article originally appeared in MediaPost on January 29, 2015. Most email marketers rely on a standard set of metrics that are fairly consistent.  We typically measure sent,...

Pinterest Offering New Advertising Options to Marketers

If you’re looking for more ways to reach a targeted set of consumers, but you haven’t paid a lot of attention to Pinterest, now is the time to perk up. The social bookmarking site...

Context Changes Everything

I attended the "standing-room-only" AdExchanger Industry Preview 2015 conference last week and noted four themes that I felt permeated the entire show. The AdTech world treats the...

What Apple's Holiday Home Run Means For Email Marketers

This article originally appeared in MediaPost on January 8, 2015. Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone...

Lessons from the Marketing Scrooge of Yesterday, Today and Tomorrow

This article originally appeared in ClickZ on January 6, 2015. As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and...

Putting Four Common New Year's Resolutions to Work for Your...

This article originally appeared in MediaPost on January 5, 2015. The beginning of another year is always a time for reflection, thinking ahead about the improvements we want to...

Then & Now: Mobile & Email Marketing Predictions

This article originally appeared in MediaPost on December 19, 2014. I love reading those articles that compare 20th century science fiction to our modern world. This week, I...

What’s the State of Marketing in 2015? New Industry Survey Reveals Key...

The results of StrongView’s annual Marketing Trends Survey are in and email retains the top spot for increased investment in 2015, followed by social media and mobile marketing....

The 2015 'Rock Your Data' Challenge

This article originally appeared in MediaPost on December 4, 2014. While most marketers completely get the notion of big data, most of the marketing teams I’ve spoken with over the...

Give Thanks To Your Customers -- Here's How

This article originally appeared in MediaPost on November 21, 2014. For email marketers, the phrase “Thank You” may conjure up thoughts of post-purchase campaigns and the...

Marketing Automation Is Driving More Money (and Accountability)...

This article originally appeared in ClickZ on November 11, 2014. Marketing and automation - these two words have become inseparable in recent years. The sheer volume of data...

Geeks, Rejoice! The Email Renaissance Has Arrived

This article originally appeared in MediaPost on November 6, 2014. Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A. Annoyed. This is probably worse than Gmail...

In 2015, Automation Technologies Will Ease the Path to Contextual

This article originally appeared in MediaPost on October 23, 2014. Ready or not, here it comes. A wave of marketing that has been growing for years -- contextual marketing -- will...

Email Deliverability Alert! Temporary Verizon Failure

Email marketers, listen up! Earlier today our StrongView Deliverability Services team noticed a significant increase in hard bounce failures to Verizon.net.  After we did some...

Putting the Life Back in Your Customer Lifecycle

This article originally appeared in ClickZ on October 10, 2014.  In case you haven't heard, marketers - we have arrived! We now have the opportunity to develop sophisticated...

Then & Now: Mobile & Email Marketing Predictions

This article originally appeared in MediaPost on October 9, 2014. I love reading those articles that compare 20th century science fiction to our modern world. This week, I stumbled...

Get in the Halloween Spirit with These Marketing Tricks and Treats

This article originally appeared in ClickZ on October 1, 2014.  Hallowed Halloween traditions can teach marketers a thing or two about email marketing best practices. Read on to...