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Digital Marketing Insights Blog

Email Marketing: The Best is Yet to Be!

Throughout the years, email marketing has evolved into the realm of data-driven, cross-channel automation to add value to the lives of customers.  This article originally appeared...

3 Reasons to Attend StrongView’s 2015 Summit

Why should you attend yet another digital marketing conference? Not only will you be in Cavallo Point with stunning views of the Golden Gate Bridge, but you will also be staying at...

Top 3 Lessons From Contextual Marketing Violations

Read these key takeaways about contextual marketing etiquette to maintain positive relations and intelligent communication with your customers.  This article originally appeared in...

Seizing Inbox Innovation Opportunities

Leverage inbox innovation through analyzing the customer journey, gathering the right data and then turning the data into actionable insights.  This article originally appeared in C...

The New Email Trigger In Town: Geofencing

Discover ideas to leverage geofencing such as event attendance, close proximity to a store, or distance traveled.  This article originally appeared in MediaPost on July 30, 2015. Whi...

Will 2016 Be The Year of Cross-Channel Synergy?

Develop a clear vision with prioritized objectives and gain access to more data to synergize your cross-channel marketing. This article originally appeared in ClickZ on July 22,...

Using Email To Enhance In-Store Sales

Retail is making great strides in breaking down data, but we need to push more of this innovation to enhance in-store sales. This article originally appeared in MediaPost on July...

Marketing’s Declaration of Independence

Embark on a new path of automation, real-time data, and leveraging cross-channel experiences through email marketing.  This article originally appeared in ClickZ on July 08, 2015. Go...

Use The Summer Slump To Boost Acquisition

Get ready for the summer and improve your data acquisition through tried-and-true techniques such as contests. Think beyond the horizon with custom audiences and more.  This article...

It Might Not Be Sexy, But Contextual Relevance Requires New Processes

Examining your brand’s contextual relevance may not be easy, but it will provide a more seamless and relevant experience for your audience! This article originally appeared in ClickZ...

4 Opportunities to Double Down on Customer Data

Learn how to make the most of your customer data in order to interact with your consumers on a more personal level. This article originally appeared in ClickZ on June 9, 2015. Uber...

To Centralize Or Not to Centralize? That Is The Question

One of the things that baffles me about our industry is the wide variation of how email marketing and cross-channel teams are managed within organizations. This article originally...

Email Marketing: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic...

The Future Of Email Has Arrived With Open-Time Personalization

 What used to seem impossible is now becoming not only reality, but also imperative as consumers continue to increase their expectations for brands. This article originally appeared...

Making Email Marketing Contextual with Open-Time Personalization

There's been a lot of talk about contextual marketing within the digital marketing industry, and admittedly, StrongView has been one of the principal voices on the topic. From defin...

It's Time For Email's Identity To Match Its Definition

Essentially, the definition declares email as a direct communication medium between computers. Why, then, do we only consider email as the messages we receive in an inbox?  This...

Email And Custom Audiences: A Win-Win

A recent article in The Wall Street Journal referenced rumblings about Google potentially launching an advertising product similar to Facebook Custom Audiences. This...

Inbox Impact and the First Impression Factor

There is a blatantly clear and present opportunity on the table for almost every marketer out there. This amazing opportunity is foundational to building a relationship with...

Wired, Tired, Expired: Context Ousts Relevancy and Personalization in...

Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. This article originally appeared in Only Influencers o...