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Email Marketing: The Best is Yet to Be!
August 25, 2015
3 Reasons to Attend StrongView’s 2015 Summit
Julie 妙子 Gramlich
August 24, 2015
Why should you attend yet another digital marketing conference? Not only will you be in
with stunning views of the Golden Gate Bridge, but you will also be staying at...
Top 3 Lessons From Contextual Marketing Violations
August 20, 2015
Read these key takeaways about contextual marketing etiquette to maintain positive relations and intelligent communication with your customers. This article originally appeared in...
Seizing Inbox Innovation Opportunities
August 18, 2015
Leverage inbox innovation through analyzing the customer journey, gathering the right data and then turning the data into actionable insights. This article originally appeared in
The New Email Trigger In Town: Geofencing
August 6, 2015
Discover ideas to leverage geofencing such as event attendance, close proximity to a store, or distance traveled. This article originally appeared in
on July 30, 2015. Whi...
Will 2016 Be The Year of Cross-Channel Synergy?
July 22, 2015
Develop a clear vision with prioritized objectives and gain access to more data to synergize your cross-channel marketing. This article originally appeared in
on July 22,...
Using Email To Enhance In-Store Sales
July 16, 2015
Retail is making great strides in breaking down data, but we need to push more of this innovation to enhance in-store sales. This article originally appeared in
Marketing’s Declaration of Independence
July 8, 2015
Embark on a new path of automation, real-time data, and leveraging cross-channel experiences through email marketing. This article originally appeared in
on July 08, 2015. Go...
Use The Summer Slump To Boost Acquisition
July 6, 2015
Get ready for the summer and improve your data acquisition through tried-and-true techniques such as contests. Think beyond the horizon with custom audiences and more. This article...
It Might Not Be Sexy, But Contextual Relevance Requires New Processes
June 30, 2015
Examining your brand’s contextual relevance may not be easy, but it will provide a more seamless and relevant experience for your audience! This article originally appeared in
4 Opportunities to Double Down on Customer Data
June 22, 2015
Learn how to make the most of your customer data in order to interact with your consumers on a more personal level. This article originally appeared in
on June 9, 2015. Uber...
To Centralize Or Not to Centralize? That Is The Question
June 11, 2015
One of the things that baffles me about our industry is the wide variation of how
and cross-channel teams are managed within organizations. This article originally...
Email Marketing: This Summer's Action-Packed Blockbuster
June 3, 2015
Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic...
The Future Of Email Has Arrived With Open-Time Personalization
May 28, 2015
What used to seem impossible is now becoming not only reality, but also imperative as consumers continue to increase their expectations for brands. This article originally appeared...
Making Email Marketing Contextual with Open-Time Personalization
May 27, 2015
There's been a lot of talk about contextual marketing within the digital marketing industry, and admittedly, StrongView has been one of the principal voices on the topic. From
It's Time For Email's Identity To Match Its Definition
May 14, 2015
Essentially, the definition declares email as a direct communication medium between computers. Why, then, do we only consider email as the messages we receive in an inbox? This...
Email And Custom Audiences: A Win-Win
April 30, 2015
A recent article in
The Wall Street Journal
referenced rumblings about Google potentially launching an advertising product similar to
Facebook Custom Audiences
Inbox Impact and the First Impression Factor
April 28, 2015
There is a blatantly clear and present opportunity on the table for almost every marketer out there. This amazing opportunity is foundational to building a relationship with...
Wired, Tired, Expired: Context Ousts Relevancy and Personalization in...
April 23, 2015
Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. This article originally appeared in
Contextual Marketing Planning and the 6 Ws
April 21, 2015
The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. This article originally appeared in
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