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Digital Marketing Insights Blog

Marketing’s Declaration of Independence

Embark on a new path of automation, real-time data, and leveraging cross-channel experiences through email marketing.  This article originally appeared in ClickZ on July 08, 2015. Go...

Use The Summer Slump To Boost Acquisition

Get ready for the summer and improve your data acquisition through tried-and-true techniques such as contests. Think beyond the horizon with custom audiences and more.  This article...

It Might Not Be Sexy, But Contextual Relevance Requires New Processes

Examining your brand’s contextual relevance may not be easy, but it will provide a more seamless and relevant experience for your audience! This article originally appeared in ClickZ...

4 Opportunities to Double Down on Customer Data

Learn how to make the most of your customer data in order to interact with your consumers on a more personal level. This article originally appeared in ClickZ on June 9, 2015. Uber...

To Centralize Or Not to Centralize? That Is The Question

One of the things that baffles me about our industry is the wide variation of how email marketing and cross-channel teams are managed within organizations. This article originally...

Email Marketing: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic...

The Future Of Email Has Arrived With Open-Time Personalization

 What used to seem impossible is now becoming not only reality, but also imperative as consumers continue to increase their expectations for brands. This article originally appeared...

Making Email Marketing Contextual with Open-Time Personalization

There's been a lot of talk about contextual marketing within the digital marketing industry, and admittedly, StrongView has been one of the principal voices on the topic. From defin...

It's Time For Email's Identity To Match Its Definition

Essentially, the definition declares email as a direct communication medium between computers. Why, then, do we only consider email as the messages we receive in an inbox?  This...

Email And Custom Audiences: A Win-Win

A recent article in The Wall Street Journal referenced rumblings about Google potentially launching an advertising product similar to Facebook Custom Audiences. This...

Inbox Impact and the First Impression Factor

There is a blatantly clear and present opportunity on the table for almost every marketer out there. This amazing opportunity is foundational to building a relationship with...

Wired, Tired, Expired: Context Ousts Relevancy and Personalization in...

Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. This article originally appeared in Only Influencers o...

Contextual Marketing Planning and the 6 Ws

The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. This article originally appeared in ClickZ on April...

Don't Wait To Provide A Great Customer Experience

Marketers are deeply challenged with trying to meet the demands of today’s consumers. Why? Because consumer expectations are leaps and bounds ahead of the experiences that...

Why Marketers Are Missing the Mark on Customer Expectations

Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. This article originally...

Disruption In The Email Conversion Funnel

"The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led by Gmail." This article...

What Condition Is Your Context In?

This article originally appeared in ClickZ on March 17, 2015 To drive better business results, contextual marketers should begin to focus on customer and business "circumstances"...

Spring Cleaning Time For Email Marketers

This article originally appeared in MediaPost on March 12, 2015 Before the summer craziness hits, take the time to review and clean up key email marketing areas that may have...

Why Email is the Mobile Glue

This article originally appeared in Ad Tech Press on March 9, 2015. As technology experts around the world gathered this month at Mobile World Congress to discuss how mobile...