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Are Your Emails Delivering on Your Value Proposition?
February 25, 2016
Putting Relationship (Marketing) Intelligence to Work in...
February 11, 2016
Some of the best
marketers I’ve met in my career are actually experts in relationships. They understand the give and take when it comes to communicating with customers and...
2016’s Top Three Digital Dilemmas
February 4, 2016
Every New Year brings an opportunity to reflect and consider how we can shape the future. Dilemmas coupled with resolutions abound, as evident in the overcrowded gym at this time...
Are You Prepared for the Mobile Tipping Point?
January 28, 2016
We’ve been talking about
for several years and for good reason. Mobile is chipping away at desktop engagement and many brands still aren’t meeting critical customer...
4 Ways to Connect With Consumers During the Holiday Returns Hangover
January 20, 2016
and Cyber Monday have come and gone. The frenzy of price-cutting and promotions can mercifully, end. But now what? Tis the season of the
holiday gift return
. Just as...
A Look Back on My Five Favorite Email Topics in 2015
January 14, 2016
Another year has passed and still, email remains a stronghold among marketing channels with a high return on investment and increasing portability as the only universal app. No,...
Five Signs Your Brand Isn't As Omnichannel As It Should Be
January 13, 2016
You’re in your doctor’s waiting room, browsing for flights to Los Angeles on your phone. You’ve logged in and found a flight that you want to book, but before you can reach for...
Does a Click Represent Engagement?
December 28, 2015
The awesome part of being in the digital age is that every interaction leaves a trail of data exhaust. This can be a double-edged sword though. For example, there’s currently...
Marketing’s Golden Ticket: Maximizing Hyper-relevant Mobile Moments
December 21, 2015
Here we are, deep in the fast-moving holiday buying season, and mobile is looking like it will be the winner of the golden ticket. The marketer’s mantra moving forward will be
Capitalize on the Success of Email and Mobile
December 10, 2015
and mobile proved to convert a staggering amount of sales on
. According to
, email drove the most online conversions out of all possible marketing...
More Than Ever Before, Holiday 2015 is Omnichannel
December 9, 2015
What a fantastic time to be a marketer! As we hit the shopping season and 2015 winds down, there is increasing evidence about the impact of
Giving Thanks to Email
November 26, 2015
During this time of year, I reflect on all that I am grateful for in my life. Closely behind my gratitude for family and friends, is my fulfilling career in
The Four Keys to Marketing Success in 2016
November 19, 2015
As we embark upon Q4 2015, marketers are poised to begin 2016 with more opportunity than ever to enhance moments and activate audiences. Today’s hyper-connected consumers expect...
Retail Email Strategies to Help You Survive November
November 12, 2015
On your mark…get set…go! The
is officially here and email marketers everywhere are already feeling the pressure of the season, which is much like sprinting a...
This One Simple Digital Marketing Trick Will Alienate Your Customers
November 10, 2015
We've all seen them. You're browsing Facebook or your favorite media site, and you are soon confronted by a series of banner ads that are making impossible claims to snag your...
The Four Ghosts Still Haunting Email Marketing
October 29, 2015
In recent years, email has experienced quite an evolution. There’s been a seismic shift, made possible by innovation and astute strategies in email marketing. Even with this shift,...
Go Live! The Top 5 Open-Time Personalization Testing Opportunities
October 22, 2015
The inbox has become more dynamic and innovative than ever over the past few years. As of 2014, one in five marketers had already used
, with another 61% expr...
StrongView and Selligent Unite to Take Contextual Marketing Global
October 20, 2015
Contextual marketing isn't a fad; it's a fundamental change in how marketers reach out and engage consumers throughout the customer lifecycle. It's about a brand understanding the...
3 Inspirational Holiday Ideas for Emails
Julie 妙子 Gramlich
October 19, 2015
Some of the main reasons why I love the holidays are to admire the Christmas tree lights adorning restaurant exteriors, sip delicious creme brulee lattes or eggnog, and spend...
5 Holiday Retail Strategies for October
October 15, 2015
As we inch closer to the active holiday promotions season, I am continuing the theme of what email marketers can accomplish now to prepare for the holiday season. This October it’s...
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