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Disruption In The Email Conversion Funnel

"The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led by Gmail." This article...

What Condition Is Your Context In?

This article originally appeared in ClickZ on March 17, 2015 To drive better business results, contextual marketers should begin to focus on customer and business "circumstances"...

Spring Cleaning Time For Email Marketers

This article originally appeared in MediaPost on March 12, 2015 Before the summer craziness hits, take the time to review and clean up key email marketing areas that may have...

Why Email is the Mobile Glue

This article originally appeared in Ad Tech Press on March 9, 2015. As technology experts around the world gathered this month at Mobile World Congress to discuss how mobile...

CASL Didn’t Spell Disaster for Email

This article originally appeared in Email Experience Council on March 4, 2015 As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014...

Email Marketers Are the New Keymasters of Digital Experience

This article originally appeared in ClickZ on March 3, 2015 Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly...

The Next Big Innovation In Marketing Is Already On Your Team

This article originally appeared in MediaPost on February 26, 2015 If you're an email marketing manager, you have to learn to sell yourself to the CMO.  Here's some ammunition. Conve...

The Fine Art of Building Inbox Anticipation

This article originally appeared in ClickZ on February 17, 2015 These tips can help marketers get consumers excited about their email marketing campaigns. Anticipation, according to...

Contextual Marketing vs. Personalization

Contextual marketing has quickly become a buzz word in digital marketing, but the industry has lacked a detailed explanation of what it means and how it can be applied to new and...

What My 15-Year-Old Webmail Account Says About Today's Email Marketers

This article originally appeared in MediaPost on February 12, 2015. This month my Yahoo account turns 15. It doesn’t get much use these days — aside from the occasional seed list...

Overcoming Email Reporting Blind Spots

This article originally appeared in MediaPost on January 29, 2015. Most email marketers rely on a standard set of metrics that are fairly consistent.  We typically measure sent,...

Pinterest Offering New Advertising Options to Marketers

If you’re looking for more ways to reach a targeted set of consumers, but you haven’t paid a lot of attention to Pinterest, now is the time to perk up. The social bookmarking site...

Context Changes Everything

I attended the "standing-room-only" AdExchanger Industry Preview 2015 conference last week and noted four themes that I felt permeated the entire show. The AdTech world treats the...

What Apple's Holiday Home Run Means For Email Marketers

This article originally appeared in MediaPost on January 8, 2015. Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone...

Lessons from the Marketing Scrooge of Yesterday, Today and Tomorrow

This article originally appeared in ClickZ on January 6, 2015. As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and...

Putting Four Common New Year's Resolutions to Work for Your...

This article originally appeared in MediaPost on January 5, 2015. The beginning of another year is always a time for reflection, thinking ahead about the improvements we want to...

Then & Now: Mobile & Email Marketing Predictions

This article originally appeared in MediaPost on December 19, 2014. I love reading those articles that compare 20th century science fiction to our modern world. This week, I...

What’s the State of Marketing in 2015? New Industry Survey Reveals Key...

The results of StrongView’s annual Marketing Trends Survey are in and email retains the top spot for increased investment in 2015, followed by social media and mobile marketing....

The 2015 'Rock Your Data' Challenge

This article originally appeared in MediaPost on December 4, 2014. While most marketers completely get the notion of big data, most of the marketing teams I’ve spoken with over the...