Digital Marketing Insights

Transactional Email And The Social Web: No More Excuses!

As StrongView spends more time working with email marketers to accelerate their program through the social web, we find ourselves constantly reminding clients that email is still the preferred channel for customer communications with brands.

Nowhere is this more true than in service-oriented or transactional emails. Read my latest MediaPost Email Insider post as a reminder about how critical it is to ensure that your transactional email streams are just as relevant as your Facebook Fan page!

Posted by: Ryan Deutsch at 12:11 PM
Categories: facebook, mediapost email insider, operational email, service-based email, social media, transactional email, twitter


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