Digital Marketing Insights

Breakthrough Emails: The Best in Email Marketing

What makes a piece of email marketing a great piece of email marketing? What makes it a breakthrough email – that is, an email that breaks through to a customer base and beyond?

Let's take a look at key features from this Fandango email. Fandango is a company that provides movie previews, the latest Hollywood buzz, celebrity interviews and, of course, lots of ways to buy movie tickets through their website.

Fandango's breakthrough email was perfectly timed. It was sent on the day "The American" and four other movies opened, when readers are most likely to buy tickets.

02142011 - Fandango email - Timing.png

Video is what Fandango fans love, and this email does not disappoint. A preview for the upcoming Little Fockers is easy to find, and each of the weekend's big releases has a link to a trailer right beneath it.

02142011 - Fandango email - Video.png
02142011 - Fandango email - Video - Trailers.png

Calls to Action
Fandango includes clear, inviting calls to action, which makes it easy for the reader to buy movie tickets.

02142011 - Fandango email - Video - CTA.png

Value-Added Content
This email also has plenty of links to value-added content that movie lovers love, from an actor profile to entertainment news and box office stats. Readers immediately know that Fandango is sending them more than a sales pitch.

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02142011 - Fandango email - Value Added 2.png

Great timing, effective use of video, clear and inviting calls to action, and value added content: they make this a break through email.

Read exemplary emails from the Intercontinental Hotels Group, Fandango, The Limited, FranklinCovey, and Equifax. When you do you'll experience for yourself best practice email marketing.

Need more information about email marketing or social media marketing? Looking for email marketing solutions? Call us at 800-971-0380 or contact us.

Posted by: Kara Trivunovic at 2:21 PM
Categories: email marketing, email marketing campaign, model marketing emails


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