Digital Marketing Insights
February 15, 2011 | By Kara Trivunovic
What makes a piece of email marketing a great piece of email marketing? What makes it a breakthrough email – that is, an email that breaks through to a customer base and beyond?
Let's take a look at key features from this Fandango email. Fandango is a company that provides movie previews, the latest Hollywood buzz, celebrity interviews and, of course, lots of ways to buy movie tickets through their website.
Fandango's breakthrough email was perfectly timed. It was sent on the day "The American" and four other movies opened, when readers are most likely to buy tickets.
Video is what Fandango fans love, and this email does not disappoint. A preview for the upcoming Little Fockers is easy to find, and each of the weekend's big releases has a link to a trailer right beneath it.
Calls to Action
Fandango includes clear, inviting calls to action, which makes it easy for the reader to buy movie tickets.
This email also has plenty of links to value-added content that movie lovers love, from an actor profile to entertainment news and box office stats. Readers immediately know that Fandango is sending them more than a sales pitch.
Great timing, effective use of video, clear and inviting calls to action, and value added content: they make this a break through email.
Read exemplary emails from the Intercontinental Hotels Group, Fandango, The Limited, FranklinCovey, and Equifax. When you do you'll experience for yourself best practice email marketing.