Digital Marketing Insights
September 05, 2013 | By Jason Klein
There's been a lot of buzz within the marketing industry lately about the new Gmail Inbox Tabs, which isn't too surprising given the potential influence Google has in changing how consumers interact with email.
There have also been a number of studies to date about the impact of Gmail Tabs on engagement metrics (with varying and sometimes conflicting results), but none yet have focused on how consumers feel about them – until now.
Today, StrongView announced the results of its August Gmail Inbox Tabs Survey, which used Google Consumers Surveys to poll US consumers on their reactions to Gmail's new tabbed inbox interface and how it is changing their email behaviors.
The Infographic below summarizes some of the key findings, including how young millennials are most welcoming of the change. (View full size.)
You can also drill down on the findings in more depth by accessing the full results here:
Also, be sure to check out our latest Success Guide, "The New Gmail Inbox Tabs" for marketing advice on how to measure impact and respond accordingly.
We welcome your feedback in the comments, including any impact you've seen since the roll out of Gmail Tabs in July.