Blogs

Digital Marketing Insights


Blog Archive


April 24, 2014

This Isn't Your Grandma's Email Marketing

April 03, 2014

Customer Data And The Power Of Now

April 02, 2014

Image Is Everything

March 26, 2014

Are Your Marketing Analytics Holding You Back?

March 20, 2014

Is There A Future for Digital Marketing Within Wearables?

March 18, 2014

The Five A’s of Social Integration with Email (and Beyond!)

March 11, 2014

Custom Email Marketing Reports: A Huge Step Toward Better Results

March 06, 2014

How To Prospect The Gold Mine Of Transactional Messaging

February 25, 2014

Gmail Pulls Back the Curtain on New Unsubscribe Function

February 25, 2014

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

February 20, 2014

Meeting The Challenge Of Today's One-Eyed, Flying Consumers

February 11, 2014

A Tale of Cross-Channel Marketing Gone Wrong

February 06, 2014

How Leading Marketers are Using New Analytics Tools to Harness Big Data

February 04, 2014

Measure Better -- Segmentation Analysis Applied to Email

January 30, 2014

Forrester Cites StrongView’s Competence in Messaging Across Digital Channels

January 29, 2014

3 Tips for Maintaining Customer Engagement in the Inbox

January 29, 2014

If You're a Marketer Struggling With Big Data, Then Read This

January 14, 2014

Moving Beyond Basic Personalization to Real-Time Marketing

January 13, 2014

Joining The Revolution

January 09, 2014

Waiting To Wow: Three Keys To Anticipating Consumer Needs

December 31, 2013

Responding to Changes Like Gmail Image Caching

December 26, 2013

100 Years of Email Marketing Success with These 2 Timeless Tips

December 19, 2013

New Industry Survey Shows Marketers are Focused on Increasing Engagement in 2014 but Are Hampered by Data Challenges

December 17, 2013

Seeing Green: Get More From Your Emails This Holiday Season

December 11, 2013

Are You Marketing in the Present Tense?

December 03, 2013

4 Cross-Channel Measurements Every Marketer Should Use

November 27, 2013

Why An Integrated, Cross-Channel Approach Gets Better Results

November 19, 2013

40-40-20 In A Present Tense World

November 19, 2013

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

November 14, 2013

What A Workout! A Cautionary Tale Of Transactional Messaging

November 11, 2013

In the Inbox, Out of the Spam Folder: 6 Tips to be Seen This Holiday Season

November 07, 2013

Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

October 23, 2013

Digital Footprints: Following the Data Trail

October 21, 2013

Using SMS To Promote Event Attendance

October 14, 2013

Google Tabs Happened, Now Marketers Must Step Up Their Game

October 09, 2013

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

October 04, 2013

What Do Marketers and Acxiom’s Aboutthedata.com Have in Common? Big Data Growing Pains.

October 04, 2013

How To Avoid Email Automation Embarrassment

September 20, 2013

Three Real-Time Email Marketing Mistakes To Avoid

September 18, 2013

How Do Consumers Feel About Gmail Tabs?

September 10, 2013

How to Create Customer Personas That Make an Impact

September 05, 2013

New Survey: Consumer Attitudes towards Gmail Inbox Tabs

August 16, 2013

Marketing To The 'On-Demand' Consumer

August 13, 2013

Don't Get Tabbed Out of Existence

August 02, 2013

Responding to Gmail Tabs

July 30, 2013

Times Have Changed - and so Should Your Approach to Segmentation

July 27, 2013

How to Avoid 4 Cross-Channel Marketing Killers

July 25, 2013

Have A Little Faith In Me: A Note About Digital Marketing Decoys

July 10, 2013

StrongMail Becomes StrongView

July 02, 2013

What's Hiding Under the Big Data Umbrella

July 01, 2013

Private Eyes: Hall & Oates-Inspired Response To Recent Events

June 18, 2013

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

June 06, 2013

Five Engagement Killers -- And How To Overcome Them

May 30, 2013

Are Your Emails Easy to Act On?

May 23, 2013

Cross-Channel Marketing Video Tip #6: Cross-Channel Permission to Engage

May 16, 2013

Parenting Advice For Email Marketers

May 10, 2013

Emails to Trash, Trash to Email, The Cycle is Complete

May 09, 2013

Cross-Channel Marketing Video Tip #5: Use Mobile to Get New Subscribers

April 29, 2013

Email Subject Lines...Say What?

April 19, 2013

3 Steps to Build Customer Relationships

April 04, 2013

March Madness Sweet 16: Your Email Testing Brackets

April 01, 2013

Three Big Data Strategies for Email Marketing

March 26, 2013

Is Your 'Do Not Reply' Email Address Sending the Right Message?

March 21, 2013

Could Your Email Program Benefit From A Diet?

March 12, 2013

Data Is Growing Up, Are You?

March 07, 2013

To Send or Not to Send an Email... That is the Question

March 01, 2013

Email Remains the Leading Driver of Holiday Purchase Decisions

February 21, 2013

If Dr. Evil Were An Email Marketing Consultant

February 14, 2013

2 Methods for Getting an Email Opened and 1 That Doesn't Work

February 07, 2013

What I Learned About Email From My 91-Year-Old Uncle

January 28, 2013

Email Auto-Filtering - What's a Marketer to Do?

January 28, 2013

The Past, Present and Future of Email As A Channel

January 15, 2013

Email Subject Lines and the Brain

January 08, 2013

Top Marketing Trends in 2013

January 04, 2013

An Email Marketer's Ultimate Wish List

December 21, 2012

Consumers and Mobile Marketing – An Infographic

December 18, 2012

Good Morning Email Deals!

December 13, 2012

The ABCs Of Email Marketing

December 06, 2012

The Past, Present and Future of Email as a Channel

December 04, 2012

Email Marketing Is No Stranger to Big Data

November 20, 2012

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

November 15, 2012

Closeness, Not Costumes: Building Successful Marketing Partnerships

November 01, 2012

The Email Marketer's Letter To Santa

October 30, 2012

Addressing The Consumer Demand For Mobile Experiences

October 29, 2012

Alternatives to drowning in "big data"

October 24, 2012

Taking Your Email on the Road

October 19, 2012

3 Key Crosschannel Email Strategies for the Holidays

October 09, 2012

Is Big Data the New Email Marketing Catchphrase?

October 04, 2012

Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?

October 01, 2012

4 ways to waste fewer impressions

September 24, 2012

Living in Your Own Private Cloud: Better for Marketers?

September 11, 2012

Where Have All the Control Groups Gone?

September 10, 2012

Privacy Is So 1999

September 06, 2012

Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

September 06, 2012

Did Your Email Have A Wardrobe Malfunction?

September 06, 2012

Text Messaging Can Be More Than Cool

September 03, 2012

9 Ways to Grow a Responsive Email Marketing Database

August 23, 2012

Learn About HTML Code To Understand What's Possible In Email

August 22, 2012

Why Testing is Vital in Email Marketing

August 09, 2012

Owning A Moment In The Inbox

August 08, 2012

The best way to capture email subscribers with SMS

July 26, 2012

Email Strategies That Get Attention

July 23, 2012

How can I demonstrate the impact of my email campaign?

July 17, 2012

Plug it. Stick it. Rock it.

July 05, 2012

The limitations of your current email tests

June 28, 2012

Email Marketing, Forrest Gump-Style

June 25, 2012

Pinning Down Pinterest’s Business Value

June 22, 2012

3 Tips for Addressing Customer Demand for Mobile Experiences

June 19, 2012

Marketing in the Mobile Email Revolution

June 18, 2012

The power of integration: Making email marketing work with social media marketing

June 14, 2012

Is Your Email Success Attribution Wishful Thinking?

June 07, 2012

Email cadence: How much is too much?

May 31, 2012

Is There Such a Thing as Over-Integration for Your Email Program?

May 25, 2012

Time to Stop Optimizing for Big Browser?

April 20, 2012

Email Marketing and the Rise of the Smart Phone

April 19, 2012

How to Make the Most of Email Marketing Conferences

April 19, 2012

Integrating Pinterest into Your Email Marketing

March 28, 2012

The Power of Integration. Making Email Marketing Work with Social Media Marketing

March 12, 2012

Banner Email Subject Line of the Day

March 07, 2012

Is Google in Bed with Email Marketing?

March 05, 2012

Unsubscribe #FAIL

March 01, 2012

Email Marketing Excellence: The CNET Winback Campaign

February 29, 2012

Mastering Email Marketing Measurement and Attribution - Beyond the Open Rate

February 28, 2012

Email Marketing Secrets Revealed

February 25, 2012

The Five Cardinal Rules of Targeted Email

February 25, 2012

Getting Started with Post-Purchase Programs

February 13, 2012

2012 Super Bowl Ads: An Email Marketing Perspective

February 08, 2012

Timeless Email Marketing Quips from the White House

January 05, 2012

Email Marketing Excellence: The Barnes & Noble Unsubscribe

December 20, 2011

Targeted Email Importance: Data Drives Relevance. Behavioral Data Drives Performance!

December 14, 2011

4 *More* Email Marketing Tips for Engaging With the New Marketing Democracy

December 07, 2011

Kick-Ass Subject Lines and How to Write Them for Your Email Campaigns

November 30, 2011

Email Marketing and Social Media Working Together in 2012

November 22, 2011

Think Before You Automatically Opt Someone In

November 22, 2011

Email Marketing Tips: Understanding Seasonality

November 21, 2011

4 Email Marketing Tips for Engaging With the New Marketing Democracy

November 09, 2011

Travelocity win-back email campaign takes the Gold Prize for "Best Promotional Email or Campaign" at MarketingSherpa Email Awards 2012

November 02, 2011

3 Tips for Removing "Do Not Reply" From Your "From" Address

October 25, 2011

Why the Email Inbox is the New DVR

October 15, 2011

Get to Know Your Customers with 'Interactive' Email

September 09, 2011

Don’t Forget This Key To Email Marketing Success - Consistency

August 29, 2011

Travelocity Winback Email Campaign: Testing and Well-Planned Strategy Result in 2-3X Greater ROI

August 24, 2011

Are You On The Mobile Email Marketing Train?

August 11, 2011

Email Marketing Tip of the Week:
Give Your Email Marketing a Fresh Look With Video

August 05, 2011

Email and Social Media Done Right: LinkedIn’s Connection Update Email Delivers World-Class Personalization in an Eye-Catching Mosaic Design

August 01, 2011

Video in Email Comes to Hotmail with New HTML5 Video Support

July 28, 2011

Lifecycle Email Marketing vs. Traditional Email Marketing

July 27, 2011

An Email Marketing Movie: Breakthough Email from IHG

July 06, 2011

Right-Time Email Marketing:
Does Your Email Marketing Program Need a Boost?

June 28, 2011

Determining the Value of Email Marketing Subscribers Versus Facebook Fans -- Why It’s Important Now.

June 27, 2011

Email Marketing Profile: Crocs

June 27, 2011

Email Marketing Profile: GameStop

June 27, 2011

Email Marketing Profile: United Airlines

June 23, 2011

New Survey Shows 46% of Marketers Adopting Lifecycle Marketing Programs

June 07, 2011

What Can An Email Service Provider Do For You?

June 01, 2011

StrongView Weekly Email Marketing Tips: Build Trust with the Right Email Frequency

May 24, 2011

Excellence in Lifecycle Marketing Breeds Customer Loyalty

May 18, 2011

StrongView Weekly Email Marketing Tips: Segment Your Audience

April 15, 2011

Email Marketing Trends

April 07, 2011

Should Email Marketing Data Security Be Keeping You Awake?

March 28, 2011

Email Marketing Design for Mobile Devices

March 16, 2011

Email Marketing at Its Best: Breakthrough Emails

March 10, 2011

Email Campaign Test Plan: Most Important Thing You Do

February 23, 2011

Oscar Night: Email Tips for the Red Carpet

February 15, 2011

Breakthrough Emails: The Best in Email Marketing

February 02, 2011

Get Better Email Marketing Results Today: 10 Tips

December 29, 2010

Transactional Email Improves Email Marketing Results

December 17, 2010

Email Engagement Strategies: Post-Holiday

December 16, 2010

What Day Should I Send My Email Marketing Campaign?

November 23, 2010

Digital Marketing in a Facebook Messages World

November 19, 2010

Facebook Messages News…Satan or So What?

November 18, 2010

Measuring the Value of Your Email Marketing Programs

November 11, 2010

Email Marketing to Your Best Customers - An Apple Story

October 21, 2010

Heeding Your Own Advice

September 29, 2010

Top 5 Tips for Increasing Email Marketing Subscriber Engagement

September 28, 2010

Is Relevance Still Relevant?

September 10, 2010

Tips for Email Marketing Campaign Subject Line Testing

August 27, 2010

Best Practices for Email Opt-in

July 26, 2010

Testing Your Way to Better Subject Lines

June 17, 2010

Email Marketing: It's All About the Metrics

June 01, 2010

The Top 10 Things I Learned at CMA Next 2010

May 28, 2010

Email Marketing & Its Critical Role in The Evolution Towards Real-Time Marketing

May 21, 2010

Sharing Tools in Email Marketing: The Social Media Call to Action?

May 21, 2010

The Canadian Marketing Association is Ready To Show Your What’s Next in 2010

May 13, 2010

A Deliverability Must: The EEC Releases New Email Authentication Guide

May 12, 2010

The Integration of Social Media and Email Marketing: The Power of Customer Engagement

May 11, 2010

Gmail Changes the Way it Renders Images

May 10, 2010

Leveraging the Combined Strength of Social Media and Email Marketing

April 28, 2010

The State of the Email Marketing Industry 2010

March 31, 2010

The Case for Segmentation and Targeting: How IHG Generated a Single View of its Customer

March 30, 2010

What is the difference between social programs and socialized email?

March 04, 2010

Why Facebook Advertising is Missing the Point (and Creeping Me Out)

February 19, 2010

The Convergence of Email Marketing and Social Media is Coming

January 28, 2010

Email Marketing Tips From MarketingSherpa Email Summit

January 22, 2010

MarketingSherpa Email Summit 2010 Twitter Transcript & Photos

January 11, 2010

Fresh New Email Marketing Ideas for 2010

January 07, 2010

Addressing Email Recipients Based on Customer Life Cycle

November 30, 2009

Is the Economy Recovering? New Data Suggests it’s Slowly Fighting its Way Back… Online

October 29, 2009

Tips for Email Marketing Success On Any Given Sunday

October 29, 2009

New Research Shows Email Marketing Still Delivers Impressive ROI

October 16, 2009

CSN Stores Generates 3X Lift in Email Referral Program Performance with StrongView Influencer

October 06, 2009

Who needs Subject Lines...?

September 24, 2009

FootSmart.com Revitalizes a Tired Transactional Email Program and Generates $750K in New Revenue

September 18, 2009

Why? Because I Said So.

September 15, 2009

The Power of Social Media: Mint.com Gains Thousands of New Users with StrongView Influencer

September 03, 2009

Transactional Email And The Social Web: No More Excuses!

July 23, 2009

Success Metrics for Social Media & Email Marketing

June 30, 2009

StrongView Acquires Social Media Marketing Leader PopularMedia

June 15, 2009

Social Media is Emerging as a Viable Direct Marketing Channel

May 28, 2009

StrongView Expands its Strategic Services Team with Respected Industry Veterans

April 30, 2009

What Email Marketers Can Learn From Their Friends in Accounting!

April 29, 2009

The Cloud Computing Buzz and What it Means for Email Marketing

April 16, 2009

Automation, Email and Doing More with Less...

April 14, 2009

Don’t Be Shy…Show Some Images

April 10, 2009

New Domain Endings: Opportunity or Extortion?

April 03, 2009

Spring Cleaning - Time to Dust Off Those Old Files

March 19, 2009

Are Email Appends An Achilles Heel For Deliverability And Strategy?

March 10, 2009

How to Leverage Video in Your Email Marketing Campaigns

March 05, 2009

While We Wait For Spring, Deal With Your Data!

February 25, 2009

Email Campaign Frequency: How Much is Too Much?

February 19, 2009

The Inbox as the Great Equalizer for SMBs

February 05, 2009

Why is it that marketing and IT can't seem to get along?

January 26, 2009

Email Design: Don’t Be Scared...Try Something Different

January 22, 2009

Obama Embraces The Change We Need With Email!

January 21, 2009

Deliverability is Key: Watch Out for List Churn! Even Obama has 4 Email Addresses.

January 12, 2009

New Post on Email Insider... Get your email marketing house in order!

December 23, 2008

New Post on Email Insider...Email And The Obama Campaign

December 16, 2008

Inbox 2.0 – Yahoo’s Foray into Social Media Marketing Poses New Challenges for Email Marketers

December 10, 2008

Email Marketing is King with Optimization in 2009

November 25, 2008

Email Service Provider StrongView’s Strategic Services is Go!

May 20, 2008

Email Marketing Resources: Enough of “Is Email Dead?”

April 16, 2008

Event-Based Email Campaigns – So Many Messages, So Many Modules!

March 25, 2008

Integrating Email Solutions and Print

March 25, 2008

Email Marketing Tips for PR

March 17, 2008

Centralization in Email Marketing Discussion

March 14, 2008

Saved By The Daffodils and a Great Email Marketing Question

March 10, 2008

Name That City?

March 02, 2008

What is the Number #1 US City for Email Usage? ANSWER: See Thursday

February 12, 2008

Email Software Provider StrongView LIVE from the Email Experience Conference!

January 09, 2008

Coming to a Town Near You

January 07, 2008

Email Marketing and Freshly Sharpened Pencil Day

January 03, 2008

Welcome to 2008 - Now Predict Something Good for Email Marketing

December 21, 2007

Day Twelve: Drummers Drumming to the Beat Signaling a Big Finish

December 20, 2007

Day Eleven: Do Pipers Really Pipe? I Think They Blow, Just Like Most Subject Lines

December 19, 2007

Day Ten: Lords A Leaping Over the Power of Domain Throttling

December 19, 2007

Day Nine: Ladies Dancing (the pasa doble) In the Pit of My Stomach

December 17, 2007

Day Eight: I just can’t bring myself to write a bad pun about maids milking. Just doesn’t seem right…

December 14, 2007

Days 6 & 7: Six Geese A-Layin’ Seven Swimmin’ Swans in a Pool of Unsubscribes

December 13, 2007

Email Insider Summit - Best Of

December 13, 2007

Day Five: Government’s Share of Five Gold Rings

December 12, 2007

Day Four: Emailing Birds of a Feather Flock Together

December 11, 2007

LIVE from Email Insider Summit - Tuesday

December 11, 2007

LIVE from Email Insider Summit - Tuesday

December 11, 2007

The 12 days of email marketing tips Day Three: Les Poules Françaises

December 10, 2007

Two feet of snow at Email Insider Summit

December 10, 2007

VIP Breakfast, sponsored by StrongView - Email Insider Summit, day one

December 07, 2007

The 12 days of email marketing tips Day Two: Loving handhelds more than a turtledove

December 05, 2007

Oscar, Tony, Emmy, SilverSherpa

December 05, 2007

The 12 days of email marketing tips day 1: Is There Marketing In Your Transactional Email?

December 03, 2007

Crazed email marketer seeks others

Pinning Down Pinterest’s Business Value

How to turn social followers into email subscribers

Cross-Sell & Up-Sell Tactics to Improve Email Marketing Results