October 02, 2009 | By Spencer Kollas
In my latest iMedia Connection article, I address the misperceptions that some ESPs give when it comes to promising high deliverability. The fact of the matter is that the capabilities offered by an email marketing solution provider are only part of the equation. You can have the best deliverability technology in the world to power your email, and then get blocked at major ISPs by blasting a campaign out to an unqualified list you just happened to find lying around.
Of course, having an email marketing solution provider that has the technology and the deliverability services to help you follow through with best practices is the best scenario. Read my article for more information on the topic: http://www.imediaconnection.com/content/24559.asp