August 11, 2010 | By Spencer Kollas
I was reading an article this morning about how some metrics in the interactive industry can cause more harm than good. For those of you that know me, you know that I am a big believer in utilizing as much information as possible. I believe testing is an essential piece to successful email marketing campaigns. I also believe that if you don't have the right email campaign metrics you will never be able to know if your marketing efforts were worthwhile.
I know many people in the past have said that Open Rates can no longer be considered a valid metric and marketers shouldn't waste their time looking at this anymore. So my question is, are there metrics that you believe are not worth tracking?