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Maximizing Deliverability

Announcement: No More AOL Report Cards

Repost from the AOL Postmaster Blog:

Posted Aug 24th 2009 4:08PM by Christine Borgia
Just a quick announcement to let you know that we are no longer sending report cards. If you have a complaint feedback loop, make sure you are monitoring your spam complaints and not relying on the report card to alert you to complaint issues. If you don't have a feedback loop, you can apply for one here: http://postmaster.aol.com/fbl/index.html

Posted by: Spencer Kollas at 10:35 AM
Categories: AOL postmaster blog, feedback loops

AOL Report Card Update--Part 2

There's another update on AOL's Postmaster page with an example of the new report card for senders over 1% complaint rates. Click the link below for more info.

http://postmaster-blog.aol.com/2008/12/10/change-to-the-report-card-process-part-deux/

Posted by: Spencer Kollas at 10:19 AM
Categories: AOL, AOL postmaster blog, deliverability

AOL Report Card Update

On Nov. 25, AOL announced on their postmaster blog that they would be changing their report card processes this week. No longer will they be sending an alert email if your domain gets over 0.1% complaints; rather, if you go over 0.3% you will now get one. While they still want/expect you to be under 0.1%, you will no longer receive an email at that level. Also, AOL will no longer be giving out the specific complaint rate that triggered the notification.

For more information go to http://postmaster-blog.aol.com/2008/11/25/change-to-the-report-card-process/

Posted by: Spencer Kollas at 6:26 AM
Categories: AOL, deliverability, email marketing, postmaster

New URL for the AOL Postmaster Blog

Please make sure to update your records with the new URL http://postmaster-blog.aol.com/

Posted by: Spencer Kollas at 2:38 PM
Categories: AOL postmaster blog