Monetizing Social Media

What Inspires People to Share? The NY Times Weighs In.

There was a great article in the New York Times last week about what motivates people to share articles with one another. Sociologists have long wondered whether positive or negative news will spread faster through social networks and a team of researchers at Penn’s Wharton School of Business set out to answer this question by analyzing the “most emailed” articles on the New York Times website over a span of 6 months. The study tracked more than 7,500 articles published from August 2008 to February 2009 and found that the answer is neither. According to the study, the NY Times audience generally tends to spread positive news more than negative news, however the most shared type of news by a wide margin was that of “awe”, including articles about scientific breakthroughs and surprising, awe inspiring facts like free range chickens discovered on the streets of New York.

What does this teach us as marketers? Weave a little innovation into your campaign design. Wow and inspire. Embrace your awesomeness and give your audience something to talk about.

Read the Full Article: Will You Be E-Mailing This Column? It’s Awesome >>

Posted by: Kristin Hersant at 7:28 PM
Categories: viral marketing, social sharing, social motivators, new york times


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