Success Guides

Latest Success Guides

Digital Marketer's Guide to the Top Trends of 2015

The most effective marketers aren’t just predicting the digital marketing musts for 2015 – they’re already acting on them. Download this Success Guide to see real-world examples from trend-tackling brands, plus tactical advice on how to focus in on the initiatives that will drive results in the coming year and beyond.

7 Email and Cross-Channel Innovations That Work

Today’s leading marketers are rapidly evolving their email and cross-channel tactics to meet increasing consumer demands. Are you keeping up? Download this Success Guide to see the top 7 tactics that are driving results now, including automation, responsive design techniques and more.

7 Essential Lifecycle Marketing Programs for Email Marketers

Using customer data to drive campaign performance is always about building deeper, more substantial relationships with customers. Understanding their lifecycle stage is the first step to strengthening your communications. Use this Success Guide to take your email campaigns to the next level with lifecycle segmentation.

Research Papers

latest research papers

The Forrester Wave: Email Marketing Vendors, Q3 2014

StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.

The Rise of the Customer Life-Cycle Marketing Systems

Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.

Forrester Consulting Study: Marketing's Big Leap Forward

StrongView commissioned Forrester Consulting to evaluate the adoption of big data technology in marketing and its benefits and challenges. The resulting research study shows how big data cloud marketing is affecting top marketer goals.

Newsletters

Latest Newsletters

December 2014

  • The State of Marketing in 2015: New Survey Research
  • Meet Us at the Email Evolution Conference
  • The 2015 'Rock Your Data' Challenge
  • Digital Marketer's Guide to the Top Trends of 2015

November 2014

  • Then & Now: Mobile & Email Marketing Predictions
  • Meet Us at PhoCusWright
  • Putting the Life Back in Your Customer Lifecycle
  • 10 Warning Signs You Need Better Marketing Analytics

October 2014

  • Data Must Drive Your 2015 Digital Marketing Planning
  • 2014 Brand Loyalty Survey
  • Your Customer’s Life Is Happening NOW - How Are You Responding?
  • 7 Email and Cross-Channel Innovations That Work

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Webinars

Latest Webinars

Contextual Messaging in Action

Contextual Messaging in Action

Understanding and quickly responding to consumers’ constantly changing needs is the new challenge for marketers. Data provides the foundation for understanding and creating customer context . Learn what contextual messaging is and how leading marketers are leveraging customer context to transform run-of-the-mill marketing campaigns into personalized and contextually relevant customer engagements.

11 Steps to Analyze Data for Campaign Performance

11 Steps to Analyze Data for Campaign Performance

To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.

The A,B,C’s of Contextual Marketing

The A,B,C’s of Contextual Marketing

Today’s leading marketers are increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. While this concept might sound straight forward to experienced marketers, most are still struggling with this shift to consumer-driven marketing.