Success Guides

Latest Success Guides

The Rise of the Micro-Moment

What is a micro-moment? Any time you turn to an Internet-enabled device to find something, learn something, watch something, or purchase something—you are experiencing a micro-moment. Marketing for the micro-moment requires a different approach—one that understands how disparate channels work together in influencing the overall customer journey. In this guide, you'll learn how brands can benefit from understanding the impact of micro-moments on customers.

Z Marks the Spot: Get Your Brand Ready for Generation Z

Generation Z, those presently under the age of 18 and have never lived in a world without digital technology. Gen Z expects brands to anticipate their needs through technology. Marketers need to be able to keep up! The main reason why the Gen Z (also known as iGeneration) is the talk of the (marketing) town right now is simple: They're throwing a major curveball to proven marketing strategies! What's working for other generations appears not to be working for Generation Z!

Six Data Strategies for Email Success

Making data actionable is typically a marketer's biggest headache. With an array of cross-channel initiatives the marketing team now manages, it's difficult to find the time to investigate the data. This eBook provides six proven strategies for transforming data from meaningless numbers into valuable customer insight. Learn how to effectively use the data at your fingertips to deliver more impactful campaigns.

Research Papers

latest research papers

Contextual Marketing and the New Marketing Contract

The adage of "content is king," is now outdated. Created in conjunction with the Altimeter Group, this eBook shares how context is the new king. In today’s world of the digitally savvy consumer, the connected generation is expecting more from their brands. Learn why contextual marketing is key to engaging with customers, how to engage with the connected generation, and how leading companies are leveraging new technologies to nurture lasting customer relationships.

The Forrester Wave: Email Marketing Vendors, Q3 2014

StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.

The Rise of the Customer Life-Cycle Marketing Systems

Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.


Latest Newsletters

October 2015

  • StrongView and Selligent Unite to Take Contextual Marketing Global
  • Extra Space Storage Goes the Extra Mile to Forge Customer Connections
  • Only A Few Days Left to Join StrongView's 2015 Summit (Oct. 27-29)
  • Email Interaction: Tell is Like it is!

September 2015

  • Gmail Events Enhance Email Utility
  • 6 Data Strategies for Email Success
  • The 4 C's of Marketing Genius
  • Attend StrongView Summit 2015

August 2015

  • Seizing Inbox Innovation Opportunities
  • Top 3 Lessons From Contextual Marketing Violations
  • Contextual Marketing and the New Marketing Contract
  • Visit StrongView at
    (Oct. 5-7th / Philadelphia)

Strongview newsletter

Get the latest industry news delivered directly to your inbox every month


Latest Webinars

The Warming Web

The Warming Web

Humanizing Digital Marketing for the Connected Consumer

In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace the warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.

All brands must become lifestyle brands, developing their humanity. Learn how leading brands are taking personalization to a more personal (and human) level to create meaningful customer connections.

Contextual Marketing: Beyond the Buzzword

Contextual Marketing: Beyond the Buzzword

Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable. Brian Solis of Altimeter Group and StrongView's Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it's the next big thing.

Contextual Messaging in Action

Contextual Messaging in Action

Understanding and quickly responding to consumers’ constantly changing needs is the new challenge for marketers. Data provides the foundation for understanding and creating customer context. Learn what contextual messaging is and how leading marketers are leveraging customer context to transform run-of-the-mill marketing campaigns into personalized and contextually relevant customer engagements.