Latest Success Guides
The Rise of the Micro-Moment
What is a micro-moment? Any time you turn to an Internet-enabled device to find something, learn something, watch something, or purchase something—you are experiencing a micro-moment. Marketing for the micro-moment requires a different approach—one that understands how disparate channels work together in influencing the overall customer journey. In this guide, you'll learn how brands can benefit from understanding the impact of micro-moments on customers.
Z Marks the Spot: Get Your Brand Ready for Generation Z
Generation Z, those presently under the age of 18 and have never lived in a world without digital technology. Gen Z expects brands to anticipate their needs through technology. Marketers need to be able to keep up! The main reason why the Gen Z (also known as iGeneration) is the talk of the (marketing) town right now is simple: They're throwing a major curveball to proven marketing strategies! What's working for other generations appears not to be working for Generation Z!
Six Data Strategies for Email Success
Making data actionable is typically a marketer's biggest headache. With an array of cross-channel initiatives the marketing team now manages, it's difficult to find the time to investigate the data. This eBook provides six proven strategies for transforming data from meaningless numbers into valuable customer insight. Learn how to effectively use the data at your fingertips to deliver more impactful campaigns.
latest research papers
Contextual Marketing and the New Marketing Contract
The adage of "content is king," is now outdated. Created in conjunction with the Altimeter Group, this eBook shares how context is the new king. In today’s world of the digitally savvy consumer, the connected generation is expecting more from their brands. Learn why contextual marketing is key to engaging with customers, how to engage with the connected generation, and how leading companies are leveraging new technologies to nurture lasting customer relationships.
The Forrester Wave: Email Marketing Vendors, Q3 2014
StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.
The Rise of the Customer Life-Cycle Marketing Systems
Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.