Success Guides

Latest Success Guides

7 Email and Cross-Channel Innovations That Work

Today’s leading marketers are rapidly evolving their email and cross-channel tactics to meet increasing consumer demands. Are you keeping up? Download this Success Guide to see the top 7 tactics that are driving results now, including automation, responsive design techniques and more.

7 Essential Lifecycle Marketing Programs for Email Marketers

Using customer data to drive campaign performance is always about building deeper, more substantial relationships with customers. Understanding their lifecycle stage is the first step to strengthening your communications. Use this Success Guide to take your email campaigns to the next level with lifecycle segmentation.

10 Warning Signs You Need Better Marketing Analytics

Meeting rising consumer expectations requires the ability to understand and respond to customer needs in real-time; a task that most legacy marketing analytics tools can’t perform. Download this Success Guide to learn about new tools that allow marketers to capture, understand and act on all their data feeds to drive more effective customer engagements.

Research Papers

latest research papers

The Forrester Wave: Email Marketing Vendors, Q3 2014

StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.

The Rise of the Customer Life-Cycle Marketing Systems

Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.

Forrester Consulting Study: Marketing's Big Leap Forward

StrongView commissioned Forrester Consulting to evaluate the adoption of big data technology in marketing and its benefits and challenges. The resulting research study shows how big data cloud marketing is affecting top marketer goals.

Newsletters

Latest Newsletters

August 2014

  • When Preparation Meets Opportunity
  • The ABCs of Contextual Marketing
  • Connecting the Dots to Deliver Context
  • The Forrester Wave: Email Marketing Vendors, Q3 2014

June 2014

  • 2014 Internet Trends According to Mary Meeker
  • 11 Steps to Analyze Data for Campaign Performance
  • Crush Your Post-Summer Marketing Push
  • Mobile Marketing Solutions Guide

May 2014

  • When Onboarding, Focus on LTV, not ROI
  • 11 Steps to Analyze Data for Campaign Performance
  • You've Got (Too Much) Mail
  • 7 Essential Lifecycle Marketing Programs for Email Marketers

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Webinars

Latest Webinars

11 Steps to Analyze Data for Campaign Performance

11 Steps to Analyze Data for Campaign Performance

To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.

The A,B,C’s of Contextual Marketing

The A,B,C’s of Contextual Marketing

Today’s leading marketers are increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. While this concept might sound straight forward to experienced marketers, most are still struggling with this shift to consumer-driven marketing.

Take the Next Big Leap Forward

Take the Next Big Leap Forward

You're under pressure to increase acquisition, lifetime value and ROI, yet the challenge of understanding customers' needs only grows. How do you thrive in this new reality? Learn how new technologies enable marketers to accelerate acquisition, improve customer experience and drive ROI.