Latest Success Guides
7 Email and Cross-Channel Innovations That Work
Today’s leading marketers are rapidly evolving their email and cross-channel tactics to meet increasing consumer demands. Are you keeping up? Download this Success Guide to see the top 7 tactics that are driving results now, including automation, responsive design techniques and more.
7 Essential Lifecycle Marketing Programs for Email Marketers
Using customer data to drive campaign performance is always about building deeper, more substantial relationships with customers. Understanding their lifecycle stage is the first step to strengthening your communications. Use this Success Guide to take your email campaigns to the next level with lifecycle segmentation.
10 Warning Signs You Need Better Marketing Analytics
Meeting rising consumer expectations requires the ability to understand and respond to customer needs in real-time; a task that most legacy marketing analytics tools can’t perform. Download this Success Guide to learn about new tools that allow marketers to capture, understand and act on all their data feeds to drive more effective customer engagements.
latest research papers
The Forrester Wave: Email Marketing Vendors, Q3 2014
StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.
The Rise of the Customer Life-Cycle Marketing Systems
Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.
Forrester Consulting Study: Marketing's Big Leap Forward
StrongView commissioned Forrester Consulting to evaluate the adoption of big data technology in marketing and its benefits and challenges. The resulting research study shows how big data cloud marketing is affecting top marketer goals.