Latest Success Guides
Six Data Strategies for Email Success
Making data actionable is typically a marketer's biggest headache. With an array of cross-channel initiatives the marketing team now manages, it's difficult to find the time to investigate the data. This eBook provides six proven strategies for transforming data from meaningless numbers into valuable customer insight. Learn how to effectively use the data at your fingertips to deliver more impactful campaigns.
Context Changes Everything
Contextual marketing is touted as the next “big thing” in marketing, yet no one has clearly defined it. This eBook solves that challenge with a clear and detailed explanation. Find out the factors that make up a customer's context and why a contextual understanding of consumers is critical to delivering customer-centric experiences, building stronger relationships and driving ROI.
Digital Marketer's Guide to the Top Trends of 2015
The most effective marketers of 2015 will be the ones who understand and act on the successful digital marketing trends that are leveraged today by leading brands. Showcasing real-world examples of brands that are ahead of the curve, this ebook also provides tactical advice for amplifying your marketing campaigns. Learn how cutting-edge marketing strategies are driving real results.
latest research papers
Contextual Marketing and the New Marketing Contract
The adage of "content is king," is now outdated. Created in conjunction with the Altimeter Group, this eBook shares how context is the new king. In today’s world of the digitally savvy consumer, the connected generation is expecting more from their brands. Learn why contextual marketing is key to engaging with customers, how to engage with the connected generation, and how leading companies are leveraging new technologies to nurture lasting customer relationships.
The Forrester Wave: Email Marketing Vendors, Q3 2014
StrongView is top-ranked in strategy and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security. Learn how the top players stack up.
The Rise of the Customer Life-Cycle Marketing Systems
Forrester outlines its vision for next generation Customer Life-Cycle Marketing Systems driven by a centralized technology hub that manages every interaction between the company and its customers as they progress across the customer life-cycle.