Research Papers

Forrester Consulting Study: The Total Economic Impact of the StrongView Platform

Overview

An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands received by centralizing email marketing on StrongView.

Key Topics

  • Strategic goals and objectives for The Parent Company's email programs
  • Detailed information on how the 253% risk-adjusted ROI is being achieved
  • The financial impact of improved email deliverability
  • Cost benefits of replacing custom solution and ESP relationships with StrongView
  • Process improvements from centralizing on a high-performance solution

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Forrester Consulting Study: The Total Economic Impact of the StrongView Platform