Research Papers

Forrester Case Study: IHG Consolidates Email and Data Management

Overview

In this detailed Forrester Research case study, find out how InterContinental Hotels Group (IHG) increased revenue 16% and achieved a 50% open rate by embracing right-time marketing. Download this white paper to learn strategies and tactics used in the real world for implementing a consolidated email marketing solution.

Key Topics

  • IHG's strategy and implementation tactics for right-time email marketing
  • Strategies for centralizing marketing and transactional email
  • Benefits of centralizing customer data on a single database and email delivery on a single platform
  • How to reduce deployment costs and increase conversions
  • Processes for streamlining operations and expediting time to market

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Forrester Case Study: IHG Consolidates Email and Data Management