Forrester Case Study: IHG Consolidates Email and Data Management
In this detailed Forrester Research case study, find out how InterContinental Hotels Group (IHG) increased revenue 16% and achieved a 50% open rate by embracing right-time marketing. Download this white paper to learn strategies and tactics used in the real world for implementing a consolidated email marketing solution.
- IHG's strategy and implementation tactics for right-time email marketing
- Strategies for centralizing marketing and transactional email
- Benefits of centralizing customer data on a single database and email delivery on a single platform
- How to reduce deployment costs and increase conversions
- Processes for streamlining operations and expediting time to market
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