Research Paper

Research Paper

Connected Marketing for Travel Providers: Imperative Email Marketing Tactics


This Relevancy Group study reveals top email marketing challenges for travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Learn key recommendations on building an integrated email marketing strategy.

Key Topics

  • Top challenges and priorities for travel email marketers in 2010
  • Current and planned adoption rates for email initiatives, including segmentation/targeting, frequency management and social media integration
  • Specific insight and analysis into pre- and post-stay email programs
  • Recommendations for leveraging customer data to send more relevant, profitable messages
  • Statistics and proven tactics for increasing subscriber profitability

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