Success Guides

The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs


More than 60% of marketers squandered the incremental sales opportunities afforded them by their own email lists during the 2011 Holiday Season, according to a recent StrongView survey. Why? Nearly half of respondents cited barriers related to customer data integration or lack of resources.

Key Topics

  • Tips for identifying and distinguishing the best types of programs for your business
  • Required data assets and technologies
  • 3 critical components of an effective program
  • Best practices for optimizing cross-sell & up-sell programs
  • Real-world examples from successful programs

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