Using Social Data to Win at Email Marketing
The perpetually connected customer expects brands to treat them with the 'V.I.P.' experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations.
- 4 Types of actionable social data for email marketing
- 6 Steps for optimizing email campaigns with social data
- Technology requirements for harnessing data from multiple channels
- Use cases from NFL.com, Dropbox and LinkedIn
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