Success Guides

The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs


Marketers know that acquiring new customers is more expensive than generating sales from existing ones, which makes it tempting to continue sending offers to unengaged users. However, with ISPs filtering on engagement, marketers must adapt to avoid having their deliverability affected by non-responders.

Key Topics

  • Tips for segmenting your audience based upon engagement
  • Required data assets and technologies
  • 5 steps for launching an effective program
  • Best practices for optimizing engagement and results
  • Real-world examples from successful programs

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