Email and Cross-Channel Marketing Webinar Series

Archived Webinars: May 2011

Getting Started with Right-Time Email Marketing

Proven strategies for boosting subscriber engagement and revenue

Event Date: Wednesday, May 25, 2011, 5:29 PM PT
Presenters: Kara Trivunovic, Senior Director of Strategic Services StrongView
Kevin Hickey, Global Manager, Lifecycle & Email Marketing, InterContinental Hotels Group
Length: 62 minutes
Archive:

According to Gartner, marketers can expect a 600% lift in performance over outbound campaigns by leveraging event-triggered tactics. That's an impressive statistic, but where do you start? From building the case internally, to technical and tactical considerations, this on-demand webinar will teach you the steps and strategies you need to implement and run an effective right-time email marketing program.

Hear email marketing expert Kara Trivunovic present proven strategies for getting started, as well as case studies from StrongView customers who have generated between 5X and 15X lifts in performance from their right-time email marketing programs. Kevin Hickey of InterContinental Hotels Group rounds out the session with a deep dive into how they doubled click-through rates by transitioning their email marketing programs from "batch and blast" to right-time, triggered messaging.

Key things you will learn:

  • Proven tactics for automating email streams
  • How to develop effective right-time contact strategies
  • Tips for implementing, testing and optimizing campaigns
  • Case studies of successful right-time email marketing initiatives