Digital Marketing Webinars: Email Marketing & Cross-Channel

Archived Webinars: May 2010

Email Marketing with SAP CRM

Achieving Relevance, Deliverability and Scale

Event Date: Wednesday, May 12, 2010, 8:00 AM PT
Presenters: Ryan Deutsch, Vice President of Strategic Services, StrongView
Length: 61 minutes

Marketers turn to CRM systems to manage large volume, complex data sets and take advantage of the rich data at their disposal to drive relevant marketing programs. CRM systems are great for managing customer data, campaign automation flow and tracking interactions with customers, but are they ideal for delivering high-volume email marketing campaigns?

Hear Forrester CRM Analyst Suresh Vittal present an in-depth look at the changing world of CRM, the need for sophisticated campaign execution functionality, and how marketers can now seamlessly leverage the data in SAP CRM with a best-in-class email marketing system. Learn how your marketing team can benefit from bi-directional data integration, improving campaign performance while saving a significant amount of time and resources.

Key things you will learn:

  • How email is changing the world of CRM.
  • The power of email with CRM to strengthen customer relationships and drive revenue.
  • Strategies for leveraging your CRM data in email campaigns.
  • How to send millions of dynamic emails reliably and effectively.
  • How you can achieve email deliverability above 95%.