The Warming Web
Humanizing Digital Marketing for the Connected Consumer
In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace the warming web, digital marketers must strive for emotional engagement with consumers. Learn how leading brands are taking personalization to a more personal (and human) level to create meaningful customer connections.
Contextual Marketing: Beyond the Buzzword
Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable. Brian Solis of Altimeter Group and StrongView's Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it's the next big thing.
Contextual Messaging in Action
Understanding and quickly responding to consumers’ constantly changing needs is the new challenge for marketers. Data provides the foundation for understanding and creating customer context. Learn what contextual messaging is and how leading marketers are leveraging customer context to transform run-of-the-mill marketing campaigns into personalized and contextually relevant customer engagements.
11 Steps to Analyze Data for Campaign Performance
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
The A,B,C’s of Contextual Marketing
Today’s leading marketers are increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. While this concept might sound straight forward to experienced marketers, most are still struggling with this shift to consumer-driven marketing.
Take the Next Big Leap Forward
You're under pressure to increase acquisition, lifetime value and ROI, yet the challenge of understanding customers' needs only grows. How do you thrive in this new reality? Learn how new technologies enable marketers to accelerate acquisition, improve customer experience and drive ROI.
Marketing to the Continuously Connected Consumer
Marketers constantly seek the perfect time and place to reach their customers, yet the same hurdle remains: each one has a different perfect time and channel. Learn how context can be used effectively to personalize offers that align with customer expectations and maximize campaign results.
Strategies for Using Social Data to Improve Digital Marketing
Customers generate tons of social data that can be used to create relevance, but it comes with its own challenges. As marketers sort through all this data, selecting the most important parts can be both daunting and tedious. Learn how to make sense of it all in ways that benefit your business.
Marketing to the Mobile Consumer
The very fabric of consumer-brand relationships is being transformed by rapid adoption and reliance on smart phones for enhancing everyday activities. Already, more than 60% of email opens now happen on mobile devices. It's clear that marketers need to adapt, and adapt fast!
New Strategies & Tools for Multi-Channel Acquisition Marketing
As consumers shift their media consumption habits, marketers must evolve their acquisition strategies with proven and emerging channels like email, social and mobile. Learn the strategies, tools and technologies needed to acquire new customers, nurture them via social CRM and turn them into advocates.