Digital Marketing Webinars

Digital Marketing Webinars

As an established industry thought leader on the challenges facing email and cross-channel marketers today, StrongView regularly hosts and participates in events that explore the intricacies of cross-channel lifecycle marketing. Stream one of our archived events for an in-depth exploration of these vital topics.

All Webinars

Contextual Messaging in Action

Contextual Messaging in Action

Understanding and quickly responding to consumers’ constantly changing needs is the new challenge for marketers. Data provides the foundation for understanding and creating customer context . Learn what contextual messaging is and how leading marketers are leveraging customer context to transform run-of-the-mill marketing campaigns into personalized and contextually relevant customer engagements.

11 Steps to Analyze Data for Campaign Performance

11 Steps to Analyze Data for Campaign Performance

To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.

The A,B,C’s of Contextual Marketing

The A,B,C’s of Contextual Marketing

Today’s leading marketers are increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. While this concept might sound straight forward to experienced marketers, most are still struggling with this shift to consumer-driven marketing.

Take the Next Big Leap Forward

Take the Next Big Leap Forward

You're under pressure to increase acquisition, lifetime value and ROI, yet the challenge of understanding customers' needs only grows. How do you thrive in this new reality? Learn how new technologies enable marketers to accelerate acquisition, improve customer experience and drive ROI.

Marketing to the Continuously Connected Consumer

Marketing to the Continuously Connected Consumer

Marketers constantly seek the perfect time and place to reach their customers, yet the same hurdle remains: each one has a different perfect time and channel. Learn how context can be used effectively to personalize offers that align with customer expectations and maximize campaign results.

Strategies for Using Social Data to Improve Digital Marketing

Strategies for Using Social Data to Improve Digital Marketing

Customers generate tons of social data that can be used to create relevance, but it comes with its own challenges. As marketers sort through all this data, selecting the most important parts can be both daunting and tedious. Learn how to make sense of it all in ways that benefit your business.

Marketing to the Mobile Consumer

Marketing to the Mobile Consumer

The very fabric of consumer-brand relationships is being transformed by rapid adoption and reliance on smart phones for enhancing everyday activities. Already, more than 60% of email opens now happen on mobile devices. It's clear that marketers need to adapt, and adapt fast!

New Strategies & Tools for Multi-Channel Acquisition Marketing

New Strategies & Tools for Multi-Channel Acquisition Marketing

As consumers shift their media consumption habits, marketers must evolve their acquisition strategies with proven and emerging channels like email, social and mobile. Learn the strategies, tools and technologies needed to acquire new customers, nurture them via social CRM and turn them into advocates.