Digital Marketing Analyst Research Papers

Leverage Analyst Research to Inform and Shape Effective Strategies

The digital marketing analyst reports featured below provide valuable data and analysis that will help you evaluate how new programs, initiatives and technologies can positively impact your business. Take advantage of independent research to gather the information you need to make informed decisions.

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The Forrester Wave: Email Marketing Vendors, Q3 2014
- Forrester Research, Inc.

StrongView is top-ranked in the strategy category, and had the highest possible scores for categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security.

Download your free copy of the report and contact StrongView to see how we can apply our Present Tense Marketing strategies to make your email more contextual.

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Forrester Consulting Study: Marketing's Big Leap Forward

In October 2013, StrongView commissioned Forrester Consulting to evaluate the adoption of big data technology in marketing and its benefits and challenges. The resulting research study shows how big data cloud marketing is affecting top marketer goals.

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The Rise of the Customer Life-Cycle Marketing Systems

Forrester Research, Inc. outlines its vision for next generation Customer Life-Cycle Marketing Systems in this December 2013 report and identifies 12 software providers vying to deliver on it. Find out how a centralized technology hub should manage every interaction between the company and its customers as they progress across the customer life-cycle.

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Forrester Case Study: IHG Consolidates Email and Data Management

In this detailed Forrester Research case study, find out how InterContinental Hotels Group (IHG) increased revenue 16% and achieved a 50% open rate by embracing right-time marketing. Download this white paper to learn strategies and tactics used in the real world for implementing a consolidated email marketing solution.

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Connected Marketing for Travel Providers: Imperative Email Marketing Tactics

A May 2010 study conducted by industry analyst David Daniels of The Relevancy Group reveals top email marketing challenges for the travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Download the full report for key recommendations on building an integrated email marketing strategy.

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The Transactional Messaging Imperative

An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention with email marketing software.

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Forrester Consulting Study: The Total Economic Impact of the StrongView Platform

An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands is receiving by centralizing its email marketing on StrongView. Download the 17-page study and learn how The Parent Company has reduced costs and improved email marketing message deliverability.

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U.S. Study on Email Marketing Practices and Privacy

2008 research from privacy research firm The Ponemon Institute and StrongView reveals risks to customer data introduced by email marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data throughout your email marketing program.

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UK Study on Email Marketing Practices and Privacy

2008 research from privacy research firm The Ponemon Institute and StrongView reveals risks to customer data introduced by email marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data throughout your email marketing program.

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The Maturation of Email: Controlling Messaging Chaos through Centralization

This research study from StrongView and JupiterResearch examines the current state of email messaging deployments. Download this whitepaper to learn how enterprises can best organize their email marketing, customer service, and transactional email initiatives to protect their brands.

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For additional information about StrongView solutions, call (800) 971-0380 or contact StrongView online.

Access a complete list of email marketing and social media white papers.