Success Guides

The Transactional Messaging Imperative


An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention with email marketing software.

Key Topics

  • Industry adoption of transactional email for marketing
  • The top three benefits derived from marketing programs for transactional messaging
  • Proven tactics for optimizing triggered messagingl to drive marketing results
  • Technology recommendations for receiving the highest ROI

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The Transactional Messaging Imperative