Connected Marketing for Travel Providers: Imperative Email Marketing Tactics
A May 2010 study conducted by industry analyst David Daniels of The Relevancy Group reveals top email marketing challenges for the travel and hospitality industries, including improved segmentation/targeting, social media integration and deliverability. Download the full report for key recommendations on building an integrated email marketing strategy.
- Top challenges and priorities for travel email marketers in 2010
- Current and planned adoption rates for email initiatives, including segmentation/targeting, frequency management and social media integration
- Specific insight and analysis into pre- and post-stay email programs
- Recommendations for leveraging customer data to send more relevant, profitable messages
- Statistics and proven tactics for increasing subscriber profitability
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