Success Guides

UK Study on Email Marketing Practices and Privacy

Overview

2008 research from privacy research firm The Ponemon Institute and StrongView reveals risks to customer data introduced by email marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data throughout your email marketing program.

Key Topics

  • What marketing channels and practices pose the greatest risks to consumer data
  • The prevalence of data breaches and their effect on customer acquisition and retention
  • Perceptions of regulatory compliance across marketers and privacy professionals
  • Trend-based recommendations for protecting sensitive customer data

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UK Study on Email Marketing Practices and Privacy