Success Guides

Mobile Optimization Success Guide

Overview

Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption.

Key Topics

  • How the mobile imperative is changing the way we market
  • Strategies for evolving your email design for mobile devices
  • Case studies from brands such as IHG, Scripps Networks and Student Flights
  • A quick assessment guide for benchmarking your progress

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Mobile Optimization Success Guide