Success Guides

20 Quick Tips for Improving Your Email Programs

Overview

Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate changes to maximize the ROI of your email programs.

Key Topics

  • Strategies for developing and enhancing an email program
  • Content refinements to improve opens and clicks
  • Testing strategies that drive results
  • Factors that influence email reputation and deliverability
  • Recommendations for reaching mobile and international audiences

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20 Quick Tips for Improving Your Email Programs