20 Quick Tips for Improving Your Email Programs
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate changes to maximize the ROI of your email programs.
- Strategies for developing and enhancing an email program
- Content refinements to improve opens and clicks
- Testing strategies that drive results
- Factors that influence email reputation and deliverability
- Recommendations for reaching mobile and international audiences
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