The Ultimate Email Lifecycle Marketing Guide: Post-Purchase Programs
Multiple industry studies have proven the effectiveness of post-purchase programs, but many marketers have yet to adopt them. Beyond their sheer revenue-generating potential, post-purchase communications deepen the customer’s involvement across multiple channels, build loyalty, and help improve brand reputation.
- Tips for identifying the best types of programs for your business
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing post-purchase programs and their results
- Real-world examples from successful programs
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