Success Guides

The Right-Time Email Marketing Playbook

Overview

According to Gartner, marketers can boost performance by 600% over traditional outbound campaigns with event-triggered tactics. Learn the strategy, processes and technology needed to implement a right-time email marketing program and significantly improve your bottom line.

Key Topics

  • Proven tactics for automating email streams
  • How to develop effective right-time contact strategies
  • Tips for implementing, testing and optimizing campaigns
  • Case studies of successful right-time email marketing initiatives

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The Right-Time Email Marketing Playbook