Success Guides

The Ultimate Lifecycle Email Marketing Guide: Welcome Programs

Overview

Gartner reports that marketers using event-triggered, lifecycle-focused messages can expect a 600% increase in email performance compared to traditional batch-and-blast campaigns. Welcome programs represent the first chance to engage a brand’s growing audience and set the stage for a mutually rewarding subscriber relationship.

Key Topics

  • Welcome programs are not only a good idea, but are becoming the standard
  • How to plan, launch and optimize a program
  • What types of technologies you should consider when planning these initiatives

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The Ultimate Lifecycle Email Marketing Guide: Welcome Programs