Success Guides

The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs

Overview

Marketers know that the cost of acquiring new customers is more expensive than generating sales from existing ones, which makes it tempting to continue sending promotional messages to unengaged recipients. However, with ISPs filtering on engagement, marketers must adapt their approach to avoid having their deliverability affected by ending to non-responders.

Key Topics

  • Tips for segmenting your audience based upon engagement
  • Required data assets and technologies
  • 5 steps for launching an effective program
  • Best practices for optimizing engagement and results
  • Real-world examples from successful programs

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The Ultimate Email Lifecycle Marketing Guide: Reengagement Programs