Whitepapers

Social Influence Benchmark Report - December 2009

Social Influence Benchmark Report - December 2009
Companies are rushing to adopt social media in droves. In fact, more than 59% of companies are planning to increase their investments in social media marketing in 2010 according to a November 2009 StrongView survey of more than 1,000 global business leaders. However, jumping on the bandwagon without a clear understanding of the most effective channels can cause you to waste time, energy and expense in the wrong areas.

Download StrongView’s inaugural Social Influence Benchmark Report and find out not only which sharing methods are most preferred by consumers, but which channels generate the most viral reach and conversions. Before you develop a strategy for social media marketing, learn the latest trends that will enable you to maximize your success.

Key things you will learn are:

  • The social channels most preferred by consumers
  • The top channels for extending viral reach
  • The effectiveness of email and microblogging for driving conversions
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